SC Asset Aims to Build on the Success of the Pave and Verve Brands to Reach a New Generation

Inviting The Toys to Create a Special Song through the Campaign “Say Hi to a New Home”

Mr. Nattakit Sirirat, Head of Marketing at SC Asset Corporation Public Company Limited, a property development company offering quality projects at all price levels, stated, “To reinforce the success of our mass market housing and expand our target audience, SC has created a marketing campaign named “Say Hi to a New Home” to attract the new generation who aspire to own their own homes at affordable prices. We have chosen The Toys, a talented new artist who has won numerous music awards, to collaborate on a special song for SC, including both lyrics and music, inspired by the characters of the Pave and Verve brands. This song tells the story under the concept “Good things are about to happen when you move into your new home,” conveyed through an MV that aims to transform the ordinary into extraordinary days.”

Currently, both brands have received a very positive response and are experiencing rapid growth. This year, a total of 9 projects have been launched, valued at over 10 billion baht. The Pave brand homes start at 4 million baht, including projects like Pave Rangsit, Pracha Uthit 90, Ram Inthra-Ring Road, and Ban Pho-Chachoengsao, with 2 new locations opening at Motorway-Chachoengsao and Pinklao-Salaya. Meanwhile, the Verve brand townhomes start at 2 million baht, including the Verve Petchkasem 81 project, with 2 new locations also opening at Tiwanon-Rangsit and Rama 9.

Therefore, this marks a new phenomenon between SC and The Toys, who have come together to create a song that breaks away from The Toys' usual style. This upbeat song reflects the identity of the new generation, who dare to break away from the norm and try new things. The Toys will perform live mini-concerts 3 times at the Pave and Verve projects from July to September 2018, with the first live performance taking place on Saturday, July 7.

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