The Home Builder Association has unveiled plans to drive sustainable growth for the organization, emphasizing <\/span><\/strong>Content Marketing, analyzing data to communicate with consumers in the 4.0 era, and launching the course 'Home Builder Expert (HBEX)' aimed at attracting and enhancing the skills of new home builders. The content is designed to cover all dimensions, focusing on new opportunities and experiences, along with tips for building a quality business. Applications are open until <\/strong>July 31 of this year <\/strong><\/span><\/p>

          Mrs. Siriporn Singharun, President of the Home Builder Association (HBA)<\/span><\/strong>  stated that the home building business is crucial to the overall economy, interconnected in various dimensions. Building a complete house involves more than just one supply chain; it encompasses many aspects including land filling, interior decoration, furniture, kitchen sets, convenience equipment, and landscaping. This business does not require complex technology compared to others, but it does demand the right attitude and the application of accumulated skills and experience to create quality homes, which is essential for business success.<\/p>

<\/p>

          <\/strong>For this year, to create a market, the association has introduced new communication strategies focusing on Content Marketing<\/strong><\/span>  with diverse content across multiple platforms, utilizing content alongside technology, and enhancing communication channels through social media. The first campaign has already been launched with 'Business Opportunities'<\/span><\/strong>, featuring video clips sharing real experiences from association members, which have started to be disseminated via the association's social media, including YouTube Fanpage (Facebook) and the association's website. Additionally, the association has produced an informative program 'Building Homes, Building Happiness'<\/span><\/strong> that will air every Thursday after the news on the digital TV station NEW18 from June 21 to August 23 this year.<\/span> <\/strong> This program will be broadcast simultaneously on the association's social media, including YouTube Fanpage (Facebook) and the association's website, focusing on topics that potential home builders should know from start to finish. These are all frequently asked questions from consumers, covering preparation before building a home, material selection, loan applications, etc. We have compiled them into 10 episodes to make it easier for consumers to understand.<\/p>

<\/p>

          <\/strong>The aforementioned course will include morning training sessions and afternoon workshops, totaling 5 sessions, along with one field trip with the Home Builder Association, making a total of 6 sessions. The topics will focus on areas of interest related to the home building business in depth, including modern branding in the digital age, designing comfortable and appealing homes for customers, managing costs and finances to keep the business running smoothly, quality management that exceeds expectations, completing homes on time at the right price, and studying the Home Builder & Materials Expo 2018. The association has invited renowned experts from both within and outside the home building industry to share their real experiences, including Mr. Suriyah Amphanserirat, Mr. Pramote Theerakool, Mr. Sakda Kowisuth, Mr. Veerayuth Lothongpanit, Mr. Phait Padoongthin, Mr. Neramit Sang-iam, etc. Associate Professor Dr. Thanit Thongthong from the Faculty of Engineering, Chulalongkorn University, has graciously agreed to be the advisor for this course. Those interested can contact the Home Builder Association at 02 570-0153, 02 970-2744 or visit the association's website FACEBOOK: .<\/p>

Thank you for the information from www.hba-th.org<\/a><\/p>