Central Pattana is pioneering the future of retail in the digital age, showcasing its vision of 'Co-Create Center of Life' concretely by 2022, strengthening its business with an investment of over 100 billion baht over five years to create 'The New Landscape' in the retail sector.

        Central Pattana Public Company Limited (CPN), the largest retail property development company in Thailand, led by Mr. Pricha Ekkunagool, the Managing Director and CEO, announced a five-year vision (2018-2022) to innovate retail trends with the concept of “Co-Create Center of Life”. This will be achieved through three strategies: creating Destination Concepts, Digital Platforms, and Partnerships, with an investment of over 100 billion baht in five years to establish 'The New Landscape' of the retail industry, reinforcing its position as a global player with five major highlight projects both in Thailand and abroad: the new Central World, Central Phuket, Central i-City, Central Plaza Ayutthaya, and Central Village. All centers will be transformed into hubs for living and communities where customers can truly “live” according to their own lifestyles.

        Mr. Pricha Ekkunagool, Managing Director and CEO of Central Pattana Public Company Limited stated, “In this era of Digital Disruption happening globally, every business must adapt and change. We view this transformation as both a challenge and an opportunity to create the biggest innovation once again, just as we have done in the past 38 years by creating significant phenomena in the Thai retail industry. Today, we will make history in retail once again, making visits to shopping centers a completely different experience with a new vision for the next five years: 'Co-Create Center of Life' to make CPN shopping centers truly the center where everyone comes to live. The key puzzle pieces are our business partners, collaborators, and all our tenants who will together co-create new realities for success in business and sustainable growth together with three main strategies: (1) Co-Creating Destination Concepts, (2) Co-Creating Digital Platforms that create a seamless experience, and (3) Co-Creating Partnerships.”

        Mr. Pricha further stated, “Additionally, we have prepared plans to continuously strengthen our business by investing 100 billion baht within the next five years both domestically and internationally to create 'The New Landscape' of the retail sector and reinforce CPN's position as a global player. This year, we have five highlight projects that will concretely realize the 'Co-Create Center of Life': the new Central World, Central Phuket, Central i-City, Central Plaza Ayutthaya, and Central Village.

        Regarding the overall business, CPN has shown continuous growth over the past five years, with total revenue increasing from 21,234 million baht in 2013 to 30,875 million baht in 2017, and recently aiming for approximately 20% growth in 2018. Additionally, there are plans to revamp other shopping centers to align with future trends through Destination Concepts, including Central Plaza Ladprao, Rama 3, Chiang Rai, Chonburi, and Central Festival Pattaya Beach, which will be developed within the next two years, as well as plans to develop other businesses such as offices, hotels, and residential projects to complement the shopping center business and enhance the Center of Life, reflecting Central Pattana's strategic business operations focused on stable and sustainable growth.

Thank you for the information from www.cpn-th.listedcompany.com