"Super Rich Thailand" (Green) confirms its vision as a leader in foreign currency exchange, emphasizing its strength in "Thailand Best Rate" while expanding branch sizes to accommodate the growing tourism market, aiming for a revenue growth of no less than 20% this year.

          Ms. Pam - Sitamanin Susamawatnakul, Managing Director of Business Development at Super Rich (Thailand) Co., Ltd. revealed that last year, "Super Rich Thailand" generated revenue of 112 billion baht, growing by 43%, exceeding its target. This growth was driven by tourism and improvements in internal management systems that enhanced customer service efficiency. Currently, "Super Rich Thailand" operates 12 branches and plans to expand existing branch areas to increase service counters at Emporium, Central Rama 9, and Suvarnabhumi Airport, with plans to open one new branch within 2018.

          Most customers of "Super Rich Thailand" are Thai (60%), while 40% are foreigners, including Chinese, Taiwanese, and Hong Kong residents, exchanging an average of 20,000–30,000 baht per transaction. The most popular currencies exchanged include the US dollar, accounting for over 25%, followed by the yen at 20% and the euro at 10%. Currently, there are 34 currencies available for exchange, with an average daily turnover of over 300 million baht. Currencies from Asian countries such as Brunei, Vietnam, and Myanmar are increasingly popular due to tourism.

          Ms. Jane – Thanatsarin Susamawatnakul, Managing Director of Organizational Development at Super Rich (Thailand) Co., Ltd. added that customer behavior has changed; they now check exchange rates and plan ahead before traveling. If they find a satisfactory rate, they will exchange in advance. Therefore, "Super Rich Green" has enhanced its technology by developing a call center at 02-254-4444 and increasing contact channels via Line @SuperrichTH and Facebook: SuperrichTH to facilitate customer inquiries and advance currency reservations.

          Last year, the foreign currency exchange market was valued at over 660 billion baht, growing by more than 54%. The growth was driven by government policies promoting tourism and the airline industry, which encouraged more travel. Currently, there are over 2,000 foreign currency exchange operators, with more than 50% located in the southern region, a popular area for tourists, while 40% are in the central region, especially Bangkok, and the remaining 10% are spread across other tourist cities, Ms. Sitamanin concluded.

Thank you for the information from  www.superrichthailand.com