SHERA <\/span><\/strong>reinforces its leadership in fiber cement materials or wood substitute materials, showcasinginnovations and modern technology for residential homes at the 32nd Architectural Technology Exhibition (Architect' 61), transforming the "SHERA Pavilion" under the concept "<\/span>BEYOND ORDINARY" highlighting the "SHERA Board" flooring that offers durability and strength, the "SHERA Shine Light" self-cleaning wood innovation with long-lasting color, and the "SHERA Cedar Shake Metro Grey" natural-style roofing that is modern. <\/strong><\/p>

           Mr. Prakorn Mekjamroen, Chief Executive Officer<\/strong> of SHERA Public Company Limited, a leader in the production and distribution of fiber cement products under the SHERA brand and HaHuang roofing tiles, revealed that "The 32nd Architectural Technology Exhibition, or Architect' 61, is the largest construction technology exhibition in ASEAN. SHERA has transformed its exhibition space into the "SHERA Pavilion" under the concept "BEYOND ORDINARY"<\/span> which brings the ordinary nature of SHERA materials into an extraordinary form. The highlight product of the event is the SHERA Board flooring, which boasts durability through Crystal Engineering technology. Despite its strength, it is lightweight compared to precast concrete. Within the pavilion, we will showcase the strength and durability of the SHERA Board flooring, which, while ordinary, can create extraordinary spaces that align with practical usage by transforming the SHERA Board into flooring and walls, designed beautifully through cutting, nailing, and drilling while maintaining a smooth and attractive finish, demonstrating the material's durability and ease of use, meeting the limitless design needs.

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           <\/strong>Additionally, SHERA has launched 2 new products in the wood and roofing categories, including SHERA Shine Light<\/span> (SHERA Shine Light)<\/span><\/em><\/strong> in the category of wall panels, slats, and fences, featuring a glossy finish that enhances shine and durability, ensuring the wood maintains its beauty over time, and SHERA Cedar Shake Metro Grey <\/span> a fiber cement roofing product in a natural style, resembling cedar wood roofing but with a longer lifespan and easier maintenance. The new shade, Metro Grey, reflects sophistication, charm, and modernity of a big city.

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           <\/strong>The highlights of the "SHERA Pavilion" innovations include:

  • SHERA Board flooring, a flat fiber cement board for flooring, enhanced strength and durability through Crystal Engineering technology, easy to install, and lightweight.
  • SHERA Shine Light, a glossy wood that maintains its shine, featuring a special thick glossy coating that is self-cleaning.
  • SHERA Color Through flooring, the pinnacle of fiber cement innovation, utilizing Color Through technology or color mixing in the wood with nano pigments, providing beauty akin to natural wood.
  • HaHuang Trilon roofing tiles, Metallic Cool color, vibrant and energy-saving, the first and only energy-efficient roofing tile that enhances home comfort with two key features: TSR that reflects heat significantly more than standard tiles, and NIR LOCK that blocks infrared radiation, cooling the home by up to 5 degrees while saving energy, certified with a 5-star label from the Ministry of Energy.
  • HaHuang Double-Lap roofing tiles, Platinum color, stronger with nanofiber derived from chemically synthesized cellulose fibers, offering superior physical and mechanical properties compared to natural fibers, with a special two-layer color coating for rich, vibrant, and durable colors, safely free from asbestos.
  • SHERA Cedar Shake, a fiber cement roofing product in a natural style, providing the texture and feel of cedar wood roofing, available in various colors, including the new Metro Grey, offering a modern grey look, with exceptional color durability through Color Through Technology, ensuring the material has beautiful colors resembling real wood.

           <\/strong>"Currently, SHERA has products divided into 3 categories: SHERA wood products, SHERA board products, and SHERA roofing products, expanding its market to over 40 countries worldwide, especially in Asia, where there is significant growth. With its strength and durability, along with SHERA's standards certified internationally by the Institut Bauen und Umwelt in Germany with ISO 14025 environmental label, SHERA is the first and only in Thailand, and HaHuang is the first in Asia," Mr. Prakorn added.

Thank you for the information from www.sherasolution.com<\/p>