‘AP Thailand’ is making strides in the single-detached home market in Q2, launching two new projects with a unique home model designed for expanding families.

  • Recently launched the ‘CENTRO’ brand of single-detached homes to capture market share in Q2, highlighting two ready-to-move-in locations: ‘Rangsit Klong 4 - Ring Road’ and ‘Ratchaphruek - Suan Phak’.
  • Launched a major campaign ‘ULTIMATE PRIZE’ featuring over 25 ready-to-move-in single-detached home projects under the AP brand, with unlimited offers and exclusive privileges worth over 100 million baht, available from now until June 17 only.

          Bangkok (April 26, 2018) – AP (Thailand) Public Company Limited, a leader in urban real estate development, has revealed a positive trend in demand for mid-range single-detached homes. The company plans to continue its market expansion in Q2, preparing to announce the launch of new single-detached home projects under the ‘CENTRO’ brand in two potential locations: ‘Rangsit Klong 4 - Ring Road’ and ‘Ratchaphruek - Suan Phak’, with a total project value of 2.2 billion baht. This reinforces the company’s key goal: to make AP's single-detached homes the best choice for urban families, under the main mission of ‘delivering quality of life for future living’ through innovative design and efficient space utilization, alongside a perfect environment for a better quality of life today and in the future.

          Mr. Ratchayut Nuntachotiporn, Deputy Managing Director of the Single-Detached Home Business Development Division at AP (Thailand) Public Company Limited, stated, “The demand for mid-range single-detached homes priced between 5 to 15 million baht has been consistently well-received, evidenced by a 64% increase in sales of horizontal products in Q1, amounting to 5.2 billion baht. This indicates a real demand from customers looking for new residences, especially from those planning to expand their families, as well as working-age individuals with higher incomes who wish to transition from living in condominiums to new single-detached homes in convenient locations with quick access to the city center.”

          The new single-detached home projects under the CENTRO brand set to launch in Q2 include two potential locations: the project “CENTRO Rangsit Klong 4-Ring Road”, covering approximately 61 rai with a project value of 1.13 billion baht, featuring two-story single-detached homes with four bedrooms and a maximum usable area of 175 square meters, totaling 279 units, just 5 minutes from the Kanjanaphisek Ring Road, set to open for sale on April 28-29, with prices starting from 2.95 to 4.75 million baht. The second project, “CENTRO Ratchaphruek-Suan Phak”, spans approximately 31 rai with a project value of 1.07 billion baht, offering newly designed two-story single-detached homes with four bedrooms and three parking spaces, a maximum usable area of 342 square meters, with exclusive privacy among a quality community of only 176 units, providing easy and quick access to the project via The Bridge Fast Track, a private route for residents connecting to the Si Rat - Ring Road expressway in just 5 minutes, set to open for sale in May with prices starting from 7.2 to 12 million baht.

          Mr. Ratchayut further added, “Our strategy to penetrate the market with new home models aims to create differentiation through product design that meets specific needs. The highlight of the new single-detached homes under the CENTRO brand launching in Q2 is the addition of “indoor parking space for up to three cars”, catering to expanding families, especially those with larger families and multiple cars who may have different schedules. Additionally, we have increased the number of multi-purpose areas on both the upper and lower floors to two rooms, which can be adapted to suit the diverse lifestyles of residents. This space can also be extended and modified for future use, with the lower floor capable of serving as a bedroom for the elderly or a home office without needing additional walls. This new home model clearly shows that our home designs evolve based on the real needs and lifestyles of our target customers in each location, leading to innovative design developments that provide both space and functionality that directly meet customer demands, under the concept of creating differentiation through product design that meets specific customer needs, with quality standards to ensure that AP's single-detached homes are the best choice for urban families.”

          “Moreover, AP has launched a major promotional campaign for single-detached homes this year, “ULTIMATE PRIZE”, featuring a multitude of ready-to-move-in homes under the CENTRO, THE CITY, MIND, and THE PALAZZO brands, with over 25 projects and exciting promotions offering the best unlimited offers worth over 100 million baht, such as discounts of up to 4 million baht and a chance to win a Mercedes-Benz GLA. This campaign represents a significant return to customers. Experience the grandeur of the ‘ULTIMATE PRIZE’ campaign from today until June 17 only. Special offers can be found at the sales galleries of participating projects. The company is confident that all of this will receive a positive response and help drive horizontal sales to meet the set targets,” Mr. Ratchayut concluded.

Thank you for the information from www.apthai.com