"Kohler" is advancing its strategy in the luxury kitchen furniture market to meet the lifestyle needs of the new generation, targeting the premium imported kitchen segment at accessible prices. The brand emphasizes the aesthetics of living by revolutionizing kitchen space usage based on the concept of "when the kitchen is not just a kitchen but an experience of living." They are also focusing on directly reaching homeowners more effectively. Recently, they partnered with Boonthavorn to open two new showrooms at Ratchada and Kaset-Nawamin.

        Mr. Kamol Lertsattakarn, Managing Director of Kohler (Thailand) Co., Ltd. (Public), revealed that "Kohler", the number one sanitary ware brand from the United States with over 145 years of history, is expanding its business in premium imported kitchen products from the U.S. This year, the focus is on transitioning from sanitary ware to kitchen furniture, aiming to become the top-of-mind imported kitchen brand within three years.

        The standout feature of Kohler kitchens is the emphasis on revolutionizing kitchen space usage through design that enhances the aesthetics of living. The kitchen is not just a place for cooking; it offers an experience that perfectly aligns with urban lifestyles, showcasing homeowners' tastes through material selection and beautiful design. The kitchen can also serve as a social space, integrating entertainment options such as music, television, and Bluetooth connectivity, fulfilling the concept of "Kitchen is not just for cooking, but the place for fulfillment and connectivity," making it a relaxing area that connects with the living room where everyone in the house can gather.

        "Kohler creates an experience of aesthetic living, believing that beautiful art should accompany product design, reflected in every product with a creative concept that harmoniously integrates with life, using quality materials and safe production for consumers, and can be designed to meet every lifestyle," he added.

        The kitchen design is divided into four sections: 1. Storage 2. Cooking area 3. Entertainment 4. Living area. This year, Kohler launched the "Steve Leung Collection", in collaboration with world-renowned Hong Kong architect Steve Leung, who has won numerous international design awards and is the Creative Director of YOO. The collection is expected to be available in 2019.

        Kohler's products are premium imports with quality and design standards from the U.S. at prices accessible to consumers. After Kohler Thailand established its kitchen business unit two years ago, the market response has been very positive, especially in premium real estate projects, which account for as much as 80% of total sales.

        This year, Kohler will focus more on directly targeting homeowners. Currently, their products are available at four Grand Home branches, DM Home in Thonglor, and KEC (Kohler Experience Center) in Thonglor. Recently, they opened two more showrooms at Boonthavorn in Ratchada and Kaset-Nawamin, and they plan to open kitchen showrooms with Kohler's distributors in Cambodia and Myanmar by mid-2018.

        The overall kitchen furniture market in Thailand is valued at over 10 billion baht and shows significant growth potential. There is still a considerable market gap, as most products available are domestic mid-range to lower-end kitchen sets priced between 5,000-30,000 baht per meter, and luxury kitchen sets starting at 100,000 baht per meter. The quality and price differences between these two types are substantial, with Kohler being chosen for luxury projects by Sansiri, Ananda, Major Development, Toscana Valley, and others.

Thank you for the information from www.kohlerthai.com