Supalai Public Company Limited has announced its success in the first quarter of 2018, achieving sales of 8.837 billion baht, a growth of 17% that underscores its business plan towards SUSTAINABLE GROWTH in 2018. The company is set to continue launching new projects in the second quarter, confident that it will meet its sales and revenue targets as planned.

 

          Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, revealed that the overall real estate market in the first quarter is still growing well due to continuously low interest rates and consumer confidence in the economy, leading to increased decisions to purchase housing. There is also vigorous competition in launching new projects, both in horizontal products and condominiums. The company achieved first quarter sales of 8.837 billion baht, a 17% increase from the same period last year, with sales from condominium projects amounting to 4.142 billion baht and horizontal projects at 4.695 billion baht.

          Additionally, the company has developed new house designs under the name ESSENCE, launching its first project in the central city area of “Lat Phrao” named “Supalai Essence Lat Phrao,” featuring the latest three-story homes in three styles: single houses, new model houses, and townhomes. This has created a new phenomenon for horizontal projects, generating sales exceeding 400 million baht. The launch of new horizontal product projects in various potential locations during the first quarter has also attracted significant customer interest, and completed horizontal and condominium projects ready for occupancy have received positive responses.

          Moreover, there is a promotional campaign “Supalai Strong, Outpacing All Promotions” for customers booking completed houses and condominiums in Bangkok and the regions, offering free transfer fees, mortgage fees, and one year of common area fees, along with a special electrical appliance set. All these factors greatly stimulate customer purchasing decisions and drive sales upward.

          For the direction of the real estate market in the second quarter, it is expected to continue growing positively from the first quarter, with an increasingly intense atmosphere of competition in launching new projects. The company will continue to prepare to launch horizontal and condominium projects in both Bangkok and provincial areas to meet customer demand. These factors can be predicted to ensure that sales figures and revenue targets will align with the established plans.

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