Paphat Property, a new developer, is tapping into the trend of balanced living with nature by introducing the "Shizen Phatthanakarn 32" project, a modern loft-style townhome under the concept of "WELLBEING HOME," an innovative living solution from Japan. This project targets individuals who appreciate unique lifestyles, with prices starting at 7.59 million baht. The official launch campaign is set for Saturday, March 24 - Sunday, March 25, 2018, with expectations to achieve 80% sales by the end of 2018.

Mr. Pakthana Pridawepat, Managing Director of Paphat Property Co., Ltd., also known as PAPUS, one of the real estate developers, revealed the concept behind the "Shizen Phatthanakarn 32" project. Over the past five years, the expansion of transportation systems, such as various electric train lines, has significantly boosted both horizontal and vertical housing markets. Meanwhile, land prices have also risen, which is a key factor driving up housing prices, sometimes misaligning with buyers' incomes and needs. As a developer responsive to diverse lifestyle demands, Paphat Property Co., Ltd. has developed the "Shizen Phatthanakarn 32" project, a modern loft-style townhome under the concept of "WELLBEING HOME," which stands out due to its prime location in the Phatthanakarn zone, situated between the business areas and residential neighborhoods of Thonglor and Ekkamai, with a design that accommodates all living needs, valued at 750 million baht.

          “Consumer behavior in choosing residences today is not solely based on price or location but also considers functionality, design, environment, uniqueness, and future value appreciation. Therefore, the key highlights in developing Shizen Project are inspired by the Japanese, who prioritize a balanced life with nature. The project's highlight is to ensure that every life within the home feels spacious and comfortable. Thus, we have incorporated all five senses as key elements, including Life which refers to a good and safe environment, Neat which allows residents to utilize space efficiently, and Flow which ensures air circulation with minimal reliance on air conditioning,”

          Shizen Phatthanakarn 32 is a modern loft-style townhome with double space under the concept of "WELLBEING HOME," an innovative living solution from Japan, designed to allow every life to coexist harmoniously with nature. There are a total of 79 units, divided into Phase 1 with 57 units and Phase 2 with 22 units, on a project area of 8-0-17 rai, with a total value of 750 million baht. It is prominently located with easy access to Phatthanakarn, On Nut, Rama 9, Sukhumvit, Ekkamai, and popular lifestyle areas like Thonglor, surrounded by modern lifestyle amenities such as restaurants, shopping centers, renowned educational institutions, and leading hospitals.

          The house is situated on a plot of 21.3 square wah with a usable area of 210 square meters, featuring a special double space design with a double volume and a ceiling height of 5.35 meters, along with louvered glass to facilitate air circulation. The living room on the ground floor is separated from the dining area, accommodating the elderly with a room that has windows connecting to the backyard garden and a large bathroom, featuring a specially designed sliding door that hides within the wall for safety, including grab bars in the bathroom to prevent slipping. The backyard area can also be extended into a Thai kitchen. The front width is 5.5 meters, allowing for parking of 2 cars.

          Fully equipped with amenities such as a clubhouse, fitness center, saltwater swimming pool with swim jets, a central coworking space, a relaxation garden, and 24-hour security. The selling price starts at 7.59 million baht, with construction beginning in April 2017, and partial completion expected around December 2018.

          Regarding marketing strategy, Mr. Pakthana further stated, “For this project, the company is targeting both middle-aged individuals starting new families or those with larger families, as well as the new generation (New Gen) under 30 years old. To align with consumer behavior, which mainly consists of working-age individuals, the company focuses on creating awareness through advertising and public relations, with over 50% of communication through digital marketing channels, as they are crucial for continuous customer engagement 24 hours a day, making it convenient to find project information. Additionally, we will have activities alongside, with an "Open House Shizen Phatthanakarn 32" event on March 24-25 to showcase the Harmonius Townhome Design Double Space with special offers at the best price of 7.59 million baht for just 2 days.”

          “By focusing on a small market in a high-potential location at an affordable price, we can increase value and future worth. Earlier this year, we conducted a pre-launch, and currently, we have achieved 35% sales. This year, the company aims for total sales of 80% and expects to close sales by 2019,” Mr. Pakthana concluded.

Thank you for the information from www.tnp.co.th