Vijitra Group focuses on meeting the needs of all customer segments by launching the new townhome brand The Treasure Home, which caters to every group, emphasizing quality homes that support growth. They are confident that there will be continuous high purchasing power, aiming for a 30% sales growth by the end of the year.

          Dr. Siwawong Sukhamongkol, CEO of Vijitra Group, one of the leading real estate developers in Eastern Thailand, revealed that over the past three years, Vijitra Group has benefited from the Eastern Economic Corridor (EEC) development policy. This year, the policy has become clearer and more tangible, especially regarding the development of infrastructure, including additional motorways and the Laem Chabang-Nakhon Ratchasima motorway. The government is also accelerating the development of high-speed trains (Bangkok-Chonburi-Rayong), which will have five stations: Chachoengsao, Chonburi, Si Racha, Pattaya, and U-Tapao, along with a high-speed rail project connecting three airports: Don Mueang, Suvarnabhumi, and U-Tapao.

          “These factors are boosting investor confidence and contributing to the economic growth of the eastern region, particularly in Chachoengsao province, which is being developed into a new city to accommodate people from Bangkok and nearby areas. This has led to the growth and expansion of industrial estates and residential areas, resulting in a doubling of the overall real estate market in the eastern region, with continued long-term growth expected,” he stated.

          However, in Chachoengsao province, large operators are increasingly interested in investing and developing residential projects. As a local player, Vijitra Group is not concerned about this competition, viewing it as beneficial for the overall real estate market in Chachoengsao. This indicates that the potential in Chachoengsao is increasing in value, and competition will likely lead to promotional campaigns, discounts, and bonuses that directly benefit customers.

          For 2018, Vijitra Group plans to develop about five new projects worth a total of 3 billion baht: 1. Marui Riverside Phase 2, featuring single-family and duplex homes starting at 3.3 million baht, with a project value of 1 billion baht; 2. Marui Sothorn 4, featuring duplex and single-family homes starting at 3.8 million baht, with a project value of 500 million baht; 3. The new brand under “The Treasure Home,” offering townhomes starting at 2.45 million baht on Bangna-Trad Road, km 34, with a project value of 420 million baht, expected to launch in Q2; 4. The Treasure Ville, featuring duplex and single-family homes with a project value of 420 million baht; 5. Marui On Nut-Ladkrabang, a townhouse project valued at 500 million baht.

          The marketing strategy for this year will focus on developing products that meet consumer needs at affordable prices, covering all segments, including luxury single-family homes, premium single-family homes, duplex homes, townhouses, and startup townhomes. Additionally, the company has adopted technology by using precast concrete wall systems from SCG, a partner of the company, to aid in construction, which helps shorten construction time, reduce labor issues, and provide homeowners with high-quality homes. With over 30 years of experience and expertise in real estate, the company is also accelerating brand awareness to build consumer confidence.

          Vijitra Group is prepared to take the company public, with plans to enter the stock market in 2020, which will enhance the company's potential. The Vijitra Group will gain advantages in investment capital and land bank for 2018, aiming for a sales growth of approximately 30% from last year and expected revenue of 1 billion baht. Currently, the company has a backlog of over 500 million baht, which can accommodate customers looking to reside in the eastern region.

Thank you for the information from www.marui.co.th