True Link Property has pinpointed "The Quartier Ratchada 32" as a new model of luxurious home offices that meet the needs of the 'niche market' for new-generation entrepreneurs, allowing them to build their business empires while caring for their families in a premium community. Located on a prime 1-rai plot with only 8 units available, prices start at 28 million baht, capitalizing on the growth towards a new 'hub' and 'CBD' in the near future once the railway network is completed. The company is confident in a quick sales response and plans to replicate this project model across various business zones.

Mr. Komsan Wutthipong, Managing Director of True Link Property Co., Ltd. revealed that the company has launched the The Quartier Ratchada 32, which elevates the traditional home office concept to a luxurious level, akin to living in a penthouse in a high-end condominium, while also providing a business space with an impressive image. This has led to the definition of The Very First Business Penthouse in Town, marking the first home office with high-end living space, featuring 6 floors and a private lift in every unit. This unique offering is limited to just 8 units on approximately 1 rai of land in Soi Ratchadapisek 32, with prices starting at 28 million baht per unit, totaling around 250 million baht for the entire project. The aim is to establish the Quartier brand as a uniquely styled business penthouse in a genuine business location. Construction is currently underway, with completion expected by the end of this year, and plans to expand this business model across other business zones, with several plots of land sized 1-2 rai awaiting development.

"The company aims to create the brand Quartier, which is French for District, referring to a special area in various cities. It conveys the scope of the project as a small, private neighborhood exclusive to its residents. The Quartier Ratchada 32 is indeed located in Ratchada, a prime area accessible via multiple routes, whether from the entrance of Soi Ratchadapisek 32, Soi Ratchadapisek 36, connecting to Phaholyothin, Ladprao-Wang Hin, Prasertmanukit Road, Praditmanutham Road, or Ram Inthra Road. Additionally, it is close to the MRT station at Ladprao, approximately 1.8 kilometers away. Importantly, this area is expected to grow significantly in the near future due to ongoing transportation infrastructure projects, including the Green Line and the tunnel under Ratchayothin intersection, particularly with Bang Sue Central Station becoming a hub for ASEAN rail transport, connecting multiple train lines. It is evident that major investors are actively developing this area," Mr. Komsan stated.

Ms. Sarinrat Somboonsin, Head of Marketing and Sales at True Link Property Co., Ltd., discussed the target customer group for the project, stating that they are new-generation business owners aged 35 and above, with household incomes of 300,000 baht or more. They possess unique lifestyles and tastes in living, are decisive, and have diverse needs. The project will offer flexibility in modifying materials or equipment to meet customer demands, emphasizing clear product differentiation with materials distinct from the general market, and allowing customers to choose materials according to their preferences.

"This customer group has unique demands and requires customization to suit their tastes, similar to tailor-made suits for each client. This includes specific materials and equipment, especially for the facade that wraps around the building. Additionally, building components, flooring materials, and architectural decorations will be chosen while maintaining a design that is not overly tied to trends. We select materials that convey value regardless of time, such as Travertine marble, engineered wood flooring, and oversized full-frame glass that create an immediate sense of superiority upon first sight, both in exterior appearance and internal function. Furthermore, the sixth floor offers additional options for a swimming pool and a rooftop garden," Ms. Sarinrat stated.

Ms. Sarinrat expressed confidence in the accuracy of the project data, coupled with the limited number of units, ensuring a quick sales closure. Interested parties can find more information at www.the-quartier.com/

Thank you for the information from www.the-quartier.com