• Areeya provides both <\/em>Function and Emotional Engagement for residents to experience the “Aesthetic of Living”<\/em><\/li>
  • With 4 main strategic points<\/em><\/li>
  • Unique and distinctive design combined with quality<\/em><\/li>
  • Happiness and a sustainable environment<\/em><\/li>
  • Innovations that enhance various aspects of living<\/em><\/li>
  • Providing care for residents from the start and after sales to the best of our ability<\/em><\/li> <\/ul>

    Areeya Property, a leader in real estate in Thailand,<\/strong><\/span> announced its goal to achieve 30% growth in 2018 through revenue from both horizontal and vertical property developments. It pointed out that customers looking for housing have demands for both Function and Emotional Engagement<\/span><\/strong>, which is presented through the concept of “Aesthetic of Living”<\/span><\/strong> and 4 main strategies that highlight Areeya's strengths.<\/p>

    <\/p>

    Mr. Wiwat Laohapoonrungsee, Senior Chairman of Areeya Property Public Company Limited,<\/span><\/strong> stated that 2017 was a year of adaptation for Areeya in various aspects to prepare for business development, ensuring the delivery of potential products and services. This includes investments in human resources, enhancing after-sales service systems, improving construction and landscape design systems for quality, adjusting marketing communication to consumer behavior, emphasizing social responsibility policies, and investing in digital technology, data analysis, and CRM systems, among others. “We do not just build houses; we design a community and a way of life,”<\/strong> Mr. Wiwat added.<\/span><\/p>

    In 2018, Areeya has set a numerical growth target of 30%, with total sales valued at 14.37 billion baht, divided into horizontal projects worth 8.366 billion baht and vertical projects worth 6.004 billion baht. The plan includes launching 11 new projects, with 10 horizontal and 1 vertical project, totaling approximately 7.92 billion baht. The strategy to achieve Areeya's goals is to build confidence and awareness among customers, allowing them to feel at home when they decide to join the Areeya family through the 4 main strategies for 2018, complemented by ongoing promotional campaigns.<\/p>

    For the past year, Areeya closed sales at 11.125 billion baht, a 39% increase, with a cancellation rate of 29%. The transfer value closed at 4.958 billion baht, and the sales of unfinished condominiums not yet in the transfer process amounted to 3.096 billion baht. Additionally, 7 new projects were launched in 2017, valued at 11 billion baht.<\/p>

    <\/p>

    Mr. Visith Laohapoonrungsee,<\/strong> Chairman and Managing Director of Areeya Property Public Company Limited,<\/strong><\/span> discussed the overall real estate market, noting that property sales in the country are expected to rise by 10% due to tourism factors and foreign investment (EEC)<\/span><\/strong>, which continues to attract attention from both Thai and foreign investors. The trend in housing is also evident in the smaller sizes of condominiums, driven by rising land prices.<\/p>

    Areeya operates under a vision focused on becoming a leader in real estate development in Thailand, aiming to create sustainable happiness and a distinct difference in design, construction quality, and service, to improve the living conditions and happiness of residents, communities, and society.<\/p>

    <\/p>

                      “Mr. Wiwat and I have always believed that to create a good life, we must establish various fundamental factors, which have been Areeya's strengths for the past 18 years. We both believe in the Inside-Out approach for housing; consumers do not only want good Functionality but also Emotional Engagement that designs each person's life at home, especially in today’s chaotic, competitive, and fast-paced society. Therefore, we must take care of every aspect of our work to understand consumers well enough to design homes and lives that can communicate and inspire the imagination of living (Incite your spirit), which is what Areeya calls the Aesthetic of Living<\/span><\/strong>,” Mr. Visith added.<\/strong><\/span><\/p>

    The strategic goal to maintain Areeya's Competitive Advantage revolves around 4 core principles:<\/strong><\/span><\/p>

    1. Unique and distinctive design combined with quality (<\/em><\/strong>Aesthetic Design & Premium Quality)<\/em><\/strong> <\/span>reinforcing its position as a leader in innovation and construction systems for the benefit of customers, as seen in quality projects from the past year, such as Chalermnit Art de Maison and The AVA Residences, as well as The Color project, which utilized an Aluminum Framework system. Areeya has also prioritized being a leader in using intelligent parking systems (Mechanical Parking) by being the first to implement the system from IHI Asia Pacific (Thailand) Co., Ltd., a leading company from Japan, which provides excellent after-sales service according to international standards from Japan.<\/p>

    2. Happiness and a sustainable environment (Sustainable Happiness)<\/em><\/strong> <\/span>Areeya adheres to 6 happiness principles through innovative happiness creation: 1. Happiness for creators 2. Happiness for homeowners 3. Happiness for residents 4. Happiness for neighbors 5. Environmental happiness 6. Social happiness.<\/p>

    Sustainable Resident Happiness<\/u> <\/strong><\/span> consists of 5 main topics as follows:<\/p>

    • Water Treatment System:<\/em><\/strong> A comprehensive wastewater treatment system to maintain water quality.
    • Solar Cell:<\/em><\/strong> Solar cells convert light energy or photons into electricity to provide lighting in projects and common areas.
    • Bicycle Lane:<\/em><\/strong> Creating bicycle lanes to facilitate residents in all dimensions.
    • Grow Vegetables, Grow Love:<\/span><\/strong> The goal is to provide residents with pesticide-free vegetables, fostering good relationships and participation.
    • Waste Project:<\/em><\/strong> Waste management aims to reduce waste through recycling and organic waste management, which can help reduce the problem of decaying waste and lessen harm to the planet.<\/li> <\/ul>

      3. Innovations that enhance various aspects of living (Innovative Living)<\/em><\/strong><\/span><\/p>

      Areeya plans to launch AREEYA Family Application Version 2<\/span><\/strong> for residents to facilitate after-sales service during the warranty period. This new application allows residents to report issues by taking photos of the problem areas, uploading them, selecting a date and time for repairs, and waiting for confirmation of the repair visit, where they will know the name and appearance of the technician immediately. Additionally, Areeya has set a 2-year roadmap for this application, aiming to use technology to enhance the living conditions of Areeya residents more effectively.<\/p>

                        <\/span><\/strong>- 2018<\/strong><\/span> will see an increase in Privileged<\/span><\/strong> services for Areeya residents by integrating services from the Areeya & You Card (CRM system), such as discounts at stores and additional services like housekeeping and gardening, etc.<\/p>

                        <\/strong>- 2019<\/strong><\/span> will be a One Stop Application<\/span><\/strong> for residents, adding features like Point Redemption and booking fitness classes at Areeya's clubhouse, as well as facilitating home loan payments, etc.<\/p>

      4. Providing exceptional care for residents from the start and after sales (Best in class after sales service)<\/em><\/strong><\/span><\/p>

      In 2018, Areeya aims for a maximum resident satisfaction rate of 95%, which includes the following guidelines:<\/p>

      1.  Providing quick service<\/li>
      2.  With quality service<\/li>
      3.  Service with standards and training<\/li>
      4.  Accessing services at the touch of a button through the AREEYA Family<\/span><\/strong> application<\/li> <\/ol>

        Additionally, Areeya considers the quality of service by using technology to control quality inspections, such as:<\/em><\/p>

        • Foreman helmet cameras with GPS for real-time monitoring<\/li>
        • Management plans for security standards in projects, such as basic security system checks with CCTV in guardhouses and around the village, with systematic follow-ups.
        • Monthly visits to residents to socialize and listen to issues for service improvement and maximum satisfaction.
        • Plans to visit residents before warranty expiration to ensure that Areeya delivers complete satisfaction.<\/li> <\/ul>

                            With the strategic goals mentioned and the 4 strengths (Strength Points) of Areeya over the past 18 years, this will continue to be the path for creating Competitive Advantage for Areeya and the concept that makes Areeya the “Aesthetic of Living” for beloved residents.<\/p>

          Thank you for the information from www.areeya.co.th<\/a><\/em><\/strong><\/p>