Chewathai Public Company Limited (CHEWA) has announced its business plan for 2018, introducing 7 new projects, both horizontal and vertical, valued at 5.915 billion baht. The company aims to expand its project development around Bangkok, the surrounding areas, and major cities, with a goal to increase the proportion of horizontal projects to 40 percent from the current 10 percent.

“Boon Chunkiat” stated that this move is to strengthen Chewathai and meet all customer needs through Chewathai Society, with an annual revenue growth target of no less than 20 percent.

          Mr. Boon Chunkiat, Managing Director of Chewathai Public Company Limited (CHEWA), revealed the outlook for the real estate business in 2018, expecting continuous growth due to positive factors from economic expansion and government mega-project investments, including rail systems, dual-track railways, motorways, and the development of the Eastern Economic Corridor (EEC), which are clearly defined. The trend in the residential market in the city center continues to see new condominium projects launched, especially along the extended rail lines such as the Airport Rail Link and future subway lines, including the yellow and pink lines, as well as the green and blue lines. This has led to increased interest from potential homebuyers.

          “For Chewathai, this year marks the 10th anniversary of our operations, with over 15 projects that have built consumer confidence for those choosing to live in our developments under Chewathai Public Company Limited. We remain committed to creating and delivering products and services that exceed customer satisfaction, reinforcing the concept of “Build a life” as a leading real estate developer in the hearts of consumers, attentive to every need of our customer base and residents, while analyzing their requirements to meet the living standards and lifestyles of today’s society. The business plan for 2018 focuses on advancing both high-rise and horizontal projects.”

          Mr. Boon Chunkiat further revealed that for 2018, the company aims for revenue growth of no less than 2.4 billion baht, approximately 20 percent growth from 2017, with a backlog of about 1.5 billion baht. The plan includes launching 5 new projects and 2 joint ventures, totaling 5.915 billion baht, which include:

  1. The “Chewathai Residence Thonglor” (Thonglor 20), a low-rise condominium with 155 units, valued at 954 million baht,
  2. The “Hallmark Kaset-Nawamin” low-rise condominium with 480 units, valued at 1.7 billion baht,
  3. The “Cheewawan Phutthamonthon Sai 1,” the latest brand, a single-detached house project with 53 units, average selling price of 19 million baht, valued at 1.226 billion baht,
  4. The “Chewa Home Rangsit-Klong 4,” the latest brand, a townhome project with 275 units, average selling price of 5-3 million baht, valued at 700 million baht,
  5. The “Chewa Home Pracha Uthit 90,” a townhome project with 391 units, average selling price of 1 – 2.49 million baht, valued at 885 million baht,
  6. The “Chewa Heart Sukhumvit,” a townhome located at Sukhumvit Soi 62/1, project value of 180 million baht,
  7. The “Chewa Heart Thonglor,” a townhome located at Sukhumvit Soi 36, project value of 270 million baht.

          Moreover, the company continues to adjust the revenue ratio from condominium projects and horizontal projects (single-detached houses, townhomes) to be more balanced, aiming for a revenue ratio of approximately 55 percent from condominium projects, 40 percent from horizontal projects, and 5 percent from rental industrial factories within 3 years, compared to the current ratio of about 90 percent from condominium projects and 10 percent from single-detached houses.

          “Chewathai has placed the utmost importance on customers, which is why we have established the “Chewathai Society,” launched at the end of 2017, receiving positive feedback from customers. This initiative is designed to cater to the lifestyle and special experiences of residents, based on the principle that Chewathai customers should receive maximum benefits from being residents of Chewathai, addressing customer needs and creating differentiation in the benefits provided. This includes insights into customer demands to ensure precise responses to their needs. Notable benefits include the Member Get Member program, where Chewathai Society members can refer friends to any Chewathai project and receive referral fees of up to 100,000 baht, exclusive discounts from leading stores, and special activities for members, including early access to new project launches. Additionally, there is the Chewathai Care service (Chewa Care: Chewa call 1260), which acts like a personal assistant for customers, providing advice, inquiries about usage, and recommendations for maintaining various equipment in their residences to extend their lifespan and keep them in good condition,” Mr. Boon Chunkiat concluded.

Thank you for the information from www.chewathai.com