Mr. Patchar Somalapha, Senior Executive Vice President of Kasikornbank, announced the strategy to enhance the capabilities of the K PLUS app as a 'Lifestyle Platform' that addresses all aspects of life and helps increase opportunities for small businesses. The launch includes four key functions to support both individual customers and shop owners: 1. Quick Pay function 2. Shopping for products on the K PLUS app 3. Personal loan services on K PLUS 4. Selling and collecting payments through social media (Social Payment). The goal is to increase the number of K PLUS app users to 10.8 million and the K PLUS SHOP app to 1 million stores by the end of 2018.

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