Supalai Public Company Limited is moving forward to expand its horizontal brand 'ESSENCE' with the latest 3-story house designs in 3 styles, including single-family homes, modern homes, and townhomes. The first project is set to launch in the central city area of Ladprao, targeting the market priced between 4 – 10 million baht, catering to the living needs of every family member, with official sales starting on February 24-25.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited stated that the horizontal real estate market in 2018 is highly noteworthy, especially regarding competition in innovative design for housing suitable for all family members. Additionally, the project's location, emphasizing convenience in accessing various places, remains a key marketing selling point for real estate companies today. He believes that the market for horizontal residences, whether single-family homes, modern homes, or townhomes, will see high competition.

Supalai plans to launch 30 horizontal projects worth 21.51 billion baht, with 17 projects in the Bangkok and surrounding areas, accounting for 32%, and 13 regional projects, accounting for 22%. This year, they are developing new house designs and launching the horizontal brand under the name ESSENCE, targeting customers in the price range of 4 – 10 million baht. This marks the first time they are developing a design for 3-story residences in 3 styles, including single-family homes, modern homes, and townhomes, all within the same project to meet the diverse needs of residents.

The brand ESSENCE is inspired by the concept THE SCENT OF YOUR ESSENCE, reflecting every aspect of you. It is believed that the starting point of success for each individual begins at home, which is a space that prepares one for personal and professional life. The first project is located in the central city area of Ladprao, a location that has never been developed before, named Supalai Essence Ladprao on approximately 26 rai of land, with 190 plots and a project value of about 1.2 billion baht.

The Ladprao area has high potential, connecting to all business centers with convenient transportation, such as Ladprao Road, Ramkhamhaeng Road, and the Ram Inthra - At Narong Expressway, supported by three electric train lines: the Yellow Line at Ladprao 101 Station, the Gray Line at Chalerm Ratch Station, and the MRT at Ladprao Station. It is surrounded by complete amenities, including Foodland, Big C, Central East Ville, The Mall Bangkapi, Vejthani Hospital, RBAC University, and Bodindecha (Sing Singhaseni) School.

The concept for the new 3-story house designs includes 3 styles: single-family homes, modern homes, and townhomes, all maintaining the energy conservation concept within the house. They feature spacious living areas and unique designs that can cater to various family lifestyles, allowing for functional adjustments to suit different family activities.

Starting with the unique design of the 'Supasiri' 3-Story Single-Family Home in a Modern Contemporary style, with a usable area of 321 sq.m. on a plot of approximately 52 sq.w. or more, starting at 10.9 million baht. A key highlight is the 'Grand Vertical Living Room' with a ceiling height of 6 meters, consisting of 5 bedrooms, including a ground-floor bedroom for the elderly, 4 bathrooms, and a large multipurpose room (2nd floor) for various activities, along with a maid's room with a bathroom. Additionally, there is a large light well at the staircase area that brings warmth throughout the house, and parking space for up to 4 cars.

The 'Supasilp' 3-Story Modern Home is designed in a Modern style to meet the lifestyles of the new generation, with a usable area of 243 sq.m. on a plot of approximately 38 sq.w. or more, starting at 7.7 million baht. It includes 4 bedrooms, 4 bathrooms, and a multipurpose room (2nd floor). A highlight is the 'Sky Terrace', a large balcony on the 2nd floor that seamlessly connects indoor and outdoor spaces, allowing for various designs, such as a large garden or a family activity area, creating a private space without limits. The ground-floor bedroom can be adapted as a workspace, with parking for 3 cars.

The 'Supawit' 3-Story Townhome in a Modern style has a usable area of 181 sq.m. on a plot of approximately 20 sq.w. or more, starting at 3.99 million baht. It includes 3 bedrooms, 3 bathrooms, with a highlight being the 'Peace & Joy Room' featuring a large multipurpose area on the 2nd floor and parking for 2 cars.

The project is also equipped with amenities, including a lush central garden, Space Garden & Play Zone, a management building with a swimming pool, an Easy Pass system for resident access, and CCTV cameras at the entrance and throughout the project, along with 24-hour security personnel.

Official sales will commence on Saturday, February 24, and Sunday, February 25, with confidence that the new house designs from Supalai under the ESSENCE brand will attract significant interest from customers due to the new designs that cater to every family lifestyle. Experience urban living in a location where you may not find such value elsewhere.

Thank you for the information from www.supalai.com