Sansiri has unveiled its significant business plan for 2018, marking a strong step forward in its operational roadmap titled 'Tomorrow is Unfolded'. The company aims to launch 31 projects valued at 63.2 billion baht and targets sales of 45 billion baht, setting new high records.

Mr. Uthai Uthaisangsuak, President and CEO of Sansiri Public Company Limited, stated, "Following our operational strategy 'Journey for Tomorrow', which focuses on comprehensive organizational transformation, we have achieved remarkable success in sales and revenue, particularly in the international market. We are well-prepared and strong enough to continue our growth in 2018."

Key achievements from the past year include the launch of 14 projects worth 37.2 billion baht and pre-sales reaching 38.6 billion baht, a 24% increase from the previous year. This reflects excellent market reception across all segments and successful customer base expansion in both Bangkok and provincial areas, including both Thai and international clients.

Factors driving Sansiri's strong performance include:

  1. Reinforcing success in the international market, maintaining its leadership in Thai real estate among foreign clients, with international sales reaching 9.3 billion baht, exceeding the target of 7.5 billion baht and growing 72% from 2016.
  2. Continuing joint ventures with partners like BTS and Tokyu Group, launching 4 new projects worth 14.1 billion baht, receiving positive feedback from both Thai and international clients.
  3. Success in selling residential projects across all brands, including single houses and condominiums.
  4. Opening doors to international investments totaling 80 million dollars (approximately 2.65 billion baht) in 6 leading global technology and lifestyle companies.
  5. Advancing Digital Transformation in two areas: launching 'Siri Ventures' for Property Technology and 'Siri LifeTech' for enhanced living experiences.
  6. Focusing on customer service and operational efficiency through new technologies.

In 2018, Sansiri anticipates three major trends: the recovery of the global and Thai economies, changing consumer lifestyles prioritizing unique experiences, and technological advancements creating new opportunities and disruptions. The company aims to expand its customer base continuously, both domestically and internationally, while maintaining partnerships with leading companies.

For 2018, Sansiri plans to strengthen its presence in the international market, aiming for a 40% increase in sales to 13 billion baht, and will continue its growth strategy through partnerships with leading companies. The company will also focus on the townhouse market, launching 11 new projects worth 9.6 billion baht.

Mr. Uthai concluded, "This year is a challenging one for Sansiri, with a pre-sales target of 45 billion baht, the highest ever. We are confident in achieving this goal and creating new phenomena in the Thai real estate market through innovative projects and enhancing the Sansiri brand's visibility in international markets."

Thank you for the information from www.sansiri.com