Sammakorn Public Company Limited is modernizing its image with a new slogan “Sammakorn: Built from Understanding Life”. The company plans to overhaul its entire system, including corporate culture, branding, logo, and home designs that cater to the needs of the new generation. They are also ramping up brand communication through digital media across all platforms, expecting to see clear changes within this year. In terms of real estate development, Sammakorn is set to launch three new projects that cover all market demands, including single houses, townhomes, and home offices. At the same time, they are advancing the development of “Sammakorn Place” shopping center to become a community hub for families.

           Mr. Kittipol Pramoch Na Ayutthaya, Managing Director of Sammakorn Public Company Limited stated that the overall real estate market in 2018 is expected to grow by 6-8% compared to the previous year, as the economy shows signs of improvement. Consumer confidence in the economy is increasing after last year's modest growth, which resulted in a 5-6% decline in real estate market value. While consumers have a demand for real estate, they lack financial capability. In 2018, Sammakorn anticipates growth in line with the improving economic conditions and is ready to launch new projects that meet all market demands, including single houses, townhomes, and home offices, which will generate revenue for the company.

           Mr. Kittipol further stated that in 2018, Sammakorn plans to refresh its image from a mature and conservative look to a more modern appearance while maintaining its hallmark of quality that customers have trusted for over 48 years. The brand's strengths will be communicated through new media, especially digital platforms, to reach new consumers, working-age individuals, new families, and extended families. This brand image overhaul is a comprehensive change focusing on three main areas: 1) Corporate Culture - values and employee work systems, 2) Company Image - new logo, customer communication, employee uniforms, and more, and 3) Product Design - enhancing home designs to be more beautiful and modern while maintaining Sammakorn's quality, with a focus on design details that meet the needs and lifestyles of the new generation. These new home designs will be featured in the upcoming projects launching in 2018.

           “Additionally, Sammakorn has changed its slogan from ‘We don’t just build houses, we build communities’ to ‘Sammakorn: Built from Understanding Life’ reflecting the new image of Sammakorn, which has evolved from the previous slogan. This change signifies Sammakorn's intention and policy to ensure that its residents live in a good community with supportive neighbors, fostering warmth and leading to the development of homes as true relaxation spaces for all family members. This includes various elements such as security systems, community living regulations, home designs that meet practical needs, and more to alleviate residents' concerns. Furthermore, Sammakorn has communicated its new brand image through a three-part short film series titled Saturday Life the Series, which has already been released on social media,” Mr. Kittipol said.

           Mr. Noppon Jenthanamkul, General Manager of Business Development at Sammakorn Public Company Limited mentioned that at the end of 2017, Sammakorn launched two new projects: 1) Sammakorn Avenue Suvarnabhumi, a townhome project with 272 units on 31 rai, valued at 1.2 billion baht, and 2) Sammakorn Avenue Chaiyaphruek-Ring Road, a townhome project with 292 units on 27 rai, valued at 930 million baht, with an average price per unit of 3.0-4.0 million baht. This year, Sammakorn plans to launch three more projects: 1) Office Park Ramindra-Ring Road, a 4-story home office project with 22 units on 3 rai, valued at 143 million baht, with an average price per unit of 6.5 million baht, which was postponed from last year and is set to launch in the first quarter of this year; 2) Sammakorn Rangsit Klong 7, a new phase expansion with 271 units, valued at 1.27 billion baht, with an average price per unit of 3.5-6.0 million baht, planned for launch in the third quarter; and 3) Sammakorn Chaiyaphruek Ring Road 2, with 171 units on 44 rai, valued at 971 million baht, with an average price per unit of 4.2-5.2 million baht, expected to launch in the third quarter.

           “Meanwhile, the community mall business, after officially rebranding at the end of 2017, has received a positive response from both tenants and customers. The name has been changed from ‘Pure Place’ to ‘Sammakorn Place’ to align with the Sammakorn brand, creating a sense of ownership among Sammakorn residents. Additionally, the logo has been redesigned to resemble a firework, symbolizing that Sammakorn is a landmark for the community. The intersecting lines of the logo reflect its role as a community center and a gathering place for families. The stores within the center are being revamped, and activities are being added to attract Sammakorn residents and nearby customers to shop more frequently. The renovations of Sammakorn Place will be completed for all three branches, including Ramkhamhaeng 110, Rangsit Klong 2, and Ratchaphruek, by mid-year,” he concluded.

           The highlight of Sammakorn Place shopping center is its emphasis on surveying opinions, understanding the needs for store types, and the lifestyles of community members, as well as continuously assessing customer satisfaction to develop and select stores that truly meet community needs. Currently, 95% of the space is leased, with partners who trust the Sammakorn Place brand, such as Makro Food Service, Villa Market, Max Value, Starbucks, and leading banks, among others. After the renovations are completed by mid-2018, it is expected that customer traffic at Sammakorn Place will increase by 20%,” Mr. Noppon concluded.

Thank you for the information from www.sammakorn.co.th