Homeprise, the central platform for home decoration and a comprehensive source of home decor products from various brands, has launched the first cutting-edge PropTech in Asia with 3D Interactive technology to create a new comprehensive solution that makes home design and decoration beautiful, convenient, and budget-friendly.

          For the first time in Asia, Homeprise has introduced an advanced PropTech (Property Technology) platform, serving as a central hub for home decoration and a collection of products from over 50 brands. It features the latest 3D Interactive technology, including Virtual Reality (VR) and Augmented Reality (AR). This marks the first time home decoration can be done through a mobile application on Homeprise (available on iOS and Android) and Homeprise REAL (iOS only). Additionally, it serves as a Design Service Hub, bringing together interior design professionals with Cloud Design Technology to support professional work, creating a comprehensive new solution for beautiful, convenient, and budget-friendly home design and decoration.

          Mr. Pornchai Saenchaiyana, Managing Director of Homeprise Co., Ltd., stated that Homeprise started from a group of individuals passionate about technology and home decoration, aiming to create a business model that has never existed in Asia before, allowing the general public to easily decorate their homes through an online and offline platform. This platform connects designers nationwide with customers looking to decorate their homes from anywhere, integrating it with a comprehensive home decoration platform from genuine manufacturers and importers across the country. Everyone can access it through the Homeprise website and application, making home design and decoration more accessible, manageable, and faster.

 Homeprise's platform will benefit four main groups as follows:

  1. Individuals looking to decorate their homes or condos – making home decoration easier and more beautiful within a manageable budget.
  2. Manufacturers, importers, or designers of furniture and home decor nationwide, especially SMEs – providing a new sales channel in the era of e-commerce 4.0, a cutting-edge marketing tool that rivals large companies, enhancing both image and business results like never before, reducing costs associated with maintaining physical stores or traditional sales channels, and increasing opportunities to reach real customers.
  3. Designers, decorators, and professionals in all home-related fields – Homeprise has developed specialized design technology, enabling faster and more efficient design work, with a database of real products available for sale, ensuring accurate specifications and reducing time spent correcting designs due to unavailable products. It also provides a new channel for reaching customers seeking professional design services.
  1. Real estate developers nationwide – can use the Homeprise platform to enhance customer service, including after-sales service and promotional activities, such as creating exclusive interior services.

          Currently, Homeprise has partnered with over 50 brands, offering more than 4,000 products covering all home-related categories, such as Starmark kitchen sets, Mogen sanitary products, LIFESTYLE furniture, Philos, Niiq, DEMA, PDM, Filobula, Son’Amore, Hawaii Thai, Tokyo Parawood, Fur-9, Duragress tiles, Pasaya products, Omazz mattresses, Lotus, Dunlopillo, and Simmons, among others. To date, it has helped design home decoration packages for over 30 residential projects, and this year it aims to increase collaboration at the B2B level with the top 10 developers in Thailand. Recently, it has partnered with several leading real estate companies to design home decoration packages for their customers, such as Quality House Public Company Limited, to provide residents with a new experience in Digital Home Decoration.

          The Homeprise application is the first mobile platform for beautiful home decoration using Augmented Reality (AR) technology. Customers can download and use it through two applications: Homeprise (iOS and Android) and Homeprise REAL (iOS only). Additionally, customers can choose to use professional designer services for their home decoration. Homeprise also meets the needs for convenience by designing home decoration packages, allowing customers to select their project or house plan and quickly choose a complete set of beautiful designs. For those who wish to experience the products in person, they can visit the Homeprise Design Studio at STWO Building, CDC (Crystal Design Center), next to the Ramindra-At Narong Expressway.

          In terms of financial performance over the past year, Homeprise achieved total sales of 40 million baht. In 2018, it aims to pursue business growth with an O2O (Online-to-Offline) strategy, targeting total sales of 400 million baht. In May, it plans to raise funds for expansion through an ICO (Initial Coin Offering) valued at 15-20 million USD to invest in technology development, which is a key strength of the company, to penetrate the ASEAN and Chinese markets further.

Thank you for the information from Homeprise