Sonder Living Partners with Magnolias to Launch Year-End Promotions for High-End Customers
Sonder Living collaborates with Magnolias to curate furniture and home decor from 7 renowned brands and designers for the Magnolias Ratchadamri Boulevard, a super-luxury mixed-use project in the Ratchaprasong-Ratchadamri area. They are offering exclusive privileges with discounts of up to 30% for customers who sign contracts with Magnolias Ratchadamri Boulevard and choose furniture sets from Sonder.
Ms. Kamonnat Temtraitrat, Managing Director of Sonder Living (Thailand) Co., Ltd., a brand gallery that brings together high-end imported furniture and home decor from 7 famous brands and designers worldwide, revealed that “The latest marketing activity of Sonder Living is our partnership with Magnolias Quality Development Corporation Limited to select furniture and home decor from Sonder Living to decorate the Magnolias Ratchadamri Boulevard, a project with a development and construction value of over 11 billion baht, located in the best area of Bangkok. This is to celebrate the official launch of the project, and Sonder Living is offering a special discount of up to 30% on furniture sets for buyers of this project.”
“One of Sonder Living's marketing strategies is to collaborate with partners. Our main goal is to build the brand while getting closer to our target customers. Magnolias Ratchadamri Boulevard shares the same target customer group with us, which is the high-end clientele, characterized by unique style and taste. Additionally, the project emphasizes environmental conservation and energy standards, having received LEED certification, which aligns with Sonder Living's commitment to designing and producing furniture with environmental preservation in mind, such as using Peroba wood, a high-quality recycled hardwood from Brazil, to reduce the use of new wood, and using stingray leather finishing to replace real stingray leather, thus reducing the risk of extinction of stingrays. The company aims for sales through this project to account for 10-15% of the total buyers of the project,” Ms. Kamonnat added.
Magnolias Ratchadamri Boulevard consists of 316 units, with starting prices at 20 million baht, or approximately 280,000 baht per square meter, making it a high-end condominium located in a prime business area, close to conveniences such as the BTS, shopping malls, and leading hotels.
Details of Sonder Living's exclusive privileges include a special 30% discount for customers of Magnolias Ratchadamri Boulevard who choose furniture sets displayed in the project's sample room, as well as a 20% discount for customers purchasing individual furniture pieces. This special promotion does not include home decor items. Interested customers can view the furniture sets and home decor from Sonder Living at the sample room in the Magnolias Ratchadamri Boulevard project on Ratchadamri Road today.
Thank you for the information from Sonder Living