Woody and Unconventional Content Marketing

3 Key Principles of Woody

1. Say yes immediately to whatever comes your way Anything that holds us back from speaking up is the root of stagnation. For example, Woody boldly sells frying pans.

2. Surround yourself with people who believe anything is possible (positive thinking) For instance, HRH Princess Chulabhorn Walailak gave an interview on Woody's TV show.

3. TTT (Take Action Immediately) For example, after attending a seminar and gaining knowledge, apply it right away. Woody's weight loss project aims to promote health among Thais, with many celebrities participating and successfully losing weight.

Branding

  • Ideas that seem elusive or problems that can't be solved often stem from the fear that they won't be good enough or the fear of being perceived as foolish. A simple solution is to step away from that mindset, like taking a bathroom break or resting. Relaxation can lead to great ideas.
  • Involve others in brainstorming to leverage their unique perspectives, which can provide a broader view and options for ideas, saving time compared to thinking alone.
  • The first answer is often the best.
  • In meetings, clarify whether you seek others' opinions or just want support for your own ideas.

Digital

  • Know who likes, watches live, follows daily, and who does not engage—prioritize accordingly.
  • Dream big and practice problem-solving and critical thinking. Set goals for world-changing innovations. Just keeping up means you're already behind, like merely following successful people's paths without creating your own.
  • Let go of old habits and routines.

Others

  • Believe in your efforts (originally, Woody couldn't play the piano but practiced daily until he could perform with the GDH band).
  • Assign people to the right tasks; for example, if an employee has a short attention span and likes to play on their phone, Woody made them an admin, resulting in immediate customer responses and high satisfaction.

Thanks for the information from ATOC2017.