Bangkok, Thailand on <\/span><\/strong>November 23, 2017 <\/strong>–<\/strong> <\/span>Sincere Capital Land <\/span><\/strong>(Sincere Capital Land), a leading real estate developer in Thailand, has invested 120 million baht to launch a new hotel in the city center under the brand “Haven't Met Silom” (<\/strong>Haven't Met Silom<\/strong>)”<\/strong><\/span>. This lifestyle hotel concept is designed to meet the needs of Generation Y travelers, offering the best value with a modern hotel design, a location next to the BTS Skytrain, and innovative services through comprehensive technology.
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         Mr. Chayapol Hanrungrojn<\/strong> Chairman of the Board of Sincere Capital Land Co., Ltd. announced that the company is expanding its investments within the Sincere Capital Land group with an investment of 120 million baht to develop a new 4-star hotel project in the prime Silom area under the brand “Haven't Met” <\/strong>which is the latest hotel brand in Thailand focusing on the "lifestyle hotel" concept. The hotel is conveniently located in the city center, adjacent to the BTS Skytrain, near tourist attractions, shopping areas, and entertainment venues. Additionally, the hotel incorporates application technology and smart tablet devices to connect guests' lifestyles with hotel services, enhancing convenience for the target demographic, which includes young travelers aged 20 to 37, a rapidly growing segment of tourists visiting Thailand today.<\/p>

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         “The current expansion of hotels is significant, but the segment that can grow is hotels that can provide the best value to travelers. We see a high opportunity for competition since our hotel is located in a prime area, next to the BTS, allowing easy and quick access to various locations in Bangkok. Furthermore, the image of the brand “Haven't Met” is modern and contemporary, perfectly catering to this style of traveler. We have also integrated technology through applications and smart tablets to facilitate guests in the hotel, including room service programs, travel planning, maps, chat programs, and music and movie streaming, among others. We plan to further develop technology in other services in the future to meet the needs of the new generation of travelers impressively. We anticipate a positive response, aiming for an average occupancy rate of 70% – 80% in the first year and increasing to 85% – 90% in the second year and beyond, with a projected return on investment within 5 years,” Mr. Chayapol stated.<\/p>

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         “Haven't Met Silom” is one of the most distinctive new hotels on Silom Road, just a few steps from the BTS station (Chong Nonsi Station). It features 70 rooms across 9 floors, divided into 2 styles: Awesome and Sensational, with sizes ranging from 20 to 24 square meters, emphasizing modern decor with contemporary furniture and colors, equipped with standard international amenities. Each guest room will receive a “smart tablet” with various applications to enhance convenience, such as chat programs between rooms, travel planning programs, maps of tourist attractions in Bangkok, restaurant room service, and music streaming via JOOK with free high-speed internet, providing a competitive edge over other hotels in the same area. Additionally, there will be an all-day dining restaurant and a rooftop bar with a swimming pool offering clear views of the iconic Mahanakhon building in Thailand, under the name “Cloud 9 Casual Rooftop Bar”, to generate additional revenue alongside room bookings and serve as a dining and drinking venue for nearby tourists.<\/p>

         Regarding Mr. Patrick Prathummanee<\/span> Executive Director of Haven't Met Hotel, he stated, "Haven't Met Silom can effectively meet the needs of new generation travelers. Not only do we have a hotel application that allows them to plan their trips before they arrive, but they can also share their experiences during their stay by uploading photos or videos from their trips. Moreover, the application helps them access various promotions in Bangkok and book directly from the tablet. We will select the best options from our partners in various forms, whether it be interesting tourist attractions or fun and challenging activities, to allow travelers to truly experience Bangkok.<\/p>

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         Additionally, Haven't Met Silom has many interesting attractions around its location, from traditional Thai lifestyle tourist spots to world-class attractions, Thai cuisine, and international restaurants that blend both traditional and contemporary styles, from local food to world-class dining. Guests can choose to visit markets or shopping malls in the city center, followed by relaxing spa treatments or exercising with Muay Thai, and ending with a fun party at the rooftop bar, certainly catering to the diverse needs of customers,” Mr. Patrick concluded.<\/p>

         This year, Sincere Capital Land has invested in two hotel and resort businesses, including X2 Hua Hin Oasis, a pool villa resort that opened in October, and Haven't Met Silom, with plans to expand investments in various areas over the next 2-3 years, such as Phuket, riverside locations, old town areas, and city centers in various provinces, which are currently under study and project development.<\/p>

Thank you for the information from www.hotel-hm.com<\/a> <\/strong><\/p>