SC ASSET, a leader in Thai real estate, has teamed up with AIS, a technology leader, to implement high-quality digital networks for all SC projects. They are set to launch the "Baan Rue Jai" platform, a housing solution developed by Thais for Thais, addressing all key factors in preparation for the arrival of future cities, starting with the The Gentry Rama 9 project.

         SC Asset Corporation Public Company Limited showcases a vision that goes beyond mere competition in business speed; it encompasses all critical factors for future living, including health, food, transportation, and education, which will be seamlessly integrated with housing through advanced technology.

         Currently, the company is focused on developing a new housing platform called the "Baan Rue Jai Platform," designed based on Human-Centric principles derived from studying the daily life challenges and needs of customers. This is the origin of the name "Baan Rue Jai," which is a platform that consolidates innovations and solutions developed by SC Asset and its expert partners, aiming to enhance the comfort, safety, and quality of life for SC family members, both at home and when they are out.

         In the first phase, SC Asset announced a collaboration with AIS, the leading digital network provider in Thailand, because the interconnected housing platform Baan Rue Jai cannot succeed without the crucial element of high-quality digital technology networks from AIS. Once completed, the "Baan Rue Jai" platform will utilize technology across four areas: IoT, Big Data, Cloud Computing, and AI, making it a highly capable platform that can grow without limits alongside the development of future cities.

Mr. Natthapong stated, “The development plan for the Baan Rue Jai housing platform represents a significant step for us to 'Re-invent' our business from being a real estate developer to becoming a 'Living Solutions Provider,' delivering products, services, solutions, and innovations that encompass all aspects of residents' lives.”

“SC believes that the upcoming cities will develop through a ‘Co-creation’ model involving various stakeholders within the same society, which is a sustainable urban development path that considers the benefits of society and communities collectively.

         Mr. Natthapong further added, “This partnership with AIS is one of the co-creation efforts by Thais for Thais. It is a significant collaboration between SC and AIS, with Mr. Somchai Lertsubwong, CEO of Advanced Info Service Public Company Limited, agreeing to develop infrastructure for all SC housing projects through the expansion of high-speed internet networks with 100% AIS Fibre, paving the way for the development of the Baan Rue Jai Smart Home feature, which will pilot in the new project, The Gentry Rama 9. We are confident that this will enhance the convenience of life for residents. This collaboration with AIS is just one part of building the Baan Rue Jai platform; in the future, the company plans to co-create new innovations and solutions with other strategic partners and startups.”

Mr. Somchai summarized this collaboration by stating, “With the vision of Digital for Thais and the strength of the AIS network, combined with world-class standards of infrastructure and AIS Business Cloud, AIS is the number one leader in Thailand for efficient digital networks that cover all aspects, and we are ready to extend this to develop a housing platform that facilitates people's lives, creating opportunities and effectiveness for Thai living to progress further.”

         The first feature of the Baan Rue Jai Platform, set to launch this year, is the Baan Rue Jai Smart Home, developed collaboratively by SC and AIS. This system allows control of various home devices via the internet, utilizing advanced “IoT” (Internet of Things) technology to monitor and evaluate, facilitating home usage through a mobile application. Users can control and automate devices while away from home, including alarm systems, lights, and air conditioning, thereby enhancing residents' confidence in all aspects, especially regarding family safety and data security both inside and outside the home, anytime and anywhere.

         The most special aspect of using Baan Rue Jai Smart Home is the after-sales service, as it is a system developed by SC and its expert partner AIS, ensuring that the company is well-prepared with a professional Customer Service team ready to assist and care for customers according to SC's warm after-sales standards, 24 hours a day.

Baan Rue Jai Smart Home for future living will pilot at The Gentry Rama 9, a luxurious three-story villa project that has received excellent feedback.

Thank you for the information from www.scasset.com