Sansiri Launches New Low-Rise Brand 'Anasiri' Targeting the 1-3 Million Baht Market with Its First Project 'Anasiri Ayutthaya' Valued at 1 Billion Baht

          Sansiri is expanding its low-rise brand with the launch of 'Anasiri', targeting customers in the price range of 1-3 million baht. This marks the first development of a low-rise mixed product project that includes single houses, twin houses, and townhouses all in one project, catering to diverse needs and aiming to dominate the low-rise market across all segments. The first project is set in the new location of Ayutthaya, named 'Anasiri Ayutthaya', featuring 318 units with a project value of approximately 1 billion baht. It highlights a modern Minimal Loft design that combines contemporary style with the charm of the city, perfectly addressing all living needs, with prices ranging from 1.89 to 5 million baht, officially launching sales on November 25-26.

          Ms. Wilasinee Dechamornthun, Deputy Managing Director of Business Development and Low-Rise Project Development at Sansiri Public Company Limited revealed that Sansiri has launched the low-rise brand 'Anasiri' targeting the 1-3 million baht market. This is the first time developing a low-rise mixed product project that includes single houses, twin houses, and townhouses in one project, addressing all needs and covering the low-rise market across all segments. The Anasiri brand's concept is 'LIVABLE LIVES', representing a home that brings together a good community. The first project will be launched in Ayutthaya, a location where Sansiri has never developed before, named 'Anasiri Ayutthaya', consisting of 318 units with a project value of approximately 1 billion baht. It features a modern Minimal Loft design that combines contemporary style with the charm of the city, incorporating local wisdom in living and home-building practices, such as using brick colors (orange) that invite residents to discover new happiness in the old city with a quality community, perfectly addressing all living needs and enhancing life quality, with prices ranging from 1.89 to 5 million baht, officially launching sales on November 25-26.

          “Sansiri is launching the new brand Anasiri in Ayutthaya for the first time because we studied and found that this location has high potential. Ayutthaya serves as a transportation hub to the northern and northeastern regions, acting as a second home for people from Bangkok and is home to a large industrial estate, leading to a significant influx of people and a demand for housing. The main demand group includes local residents, government agencies, and both Thai and foreign workers moving to work in the industrial estate who need housing for themselves and for rental. Currently, the supply in Ayutthaya mainly focuses on townhouse projects, with a total supply of 3,072 units, accounting for 55% of the total market share. Following that are single houses with a total supply of 2,249 units, accounting for 40% of the total market share, and condominiums with a total supply of 294 units, accounting for 5% of the total market share.

          The most popular demand is for townhouses priced under 3 million baht, particularly in the industrial estate zone, with an average absorption rate of 5 units per month per project. For single houses, the popular price range is 3.00-4.99 million baht in the Ayutthaya-Ban Phraek zone, with an average response rate of 3 units per month per project. Meanwhile, land prices in Ayutthaya, particularly in the industrial estate zone along Roachana Road and Phaholyothin Road in Bang Pa-in district, range from 20,000 to 50,000 baht per square wah. Following that, the Ayutthaya-Ban Phraek zone along Uthong Road and Naresuan Road ranges from 30,000 to 40,000 baht per square wah, and the Lat Bua Luang-Pak Hai zone along Srisena Road is estimated at 15,000-25,000 baht per square wah. It is believed that Ayutthaya has a promising growth trend, surrounded by tourist attractions including Wat Phra Si Sanphet, Wat Yai Chaimongkol, and various hotels and cafes, leading to a significant number of visitors on weekends, especially from Bangkok, which is only a little over an hour away, as well as international tourists. It is anticipated that Ayutthaya will grow and become a new residential location worth watching,” Ms. Wilasinee stated.

          Ms. Wilasinee further stated, “The low-rise residential project market shows continuous growth, with a real demand for purchasing homes for living. As a result, this year, Sansiri's low-rise sales are performing well. Currently, Sansiri has achieved 11,300 million baht in low-rise project sales over 10 months, growing nearly 30% from the same period last year, where sales were at 8,485 million baht, and reaching 75% of the sales target for low-rise projects this year, set at 15,000 million baht. We are confident that low-rise sales this year will meet the established targets.”

          The new project Anasiri Ayutthaya is located on a 40-rai plot in a quality location, easily accessible near major roads, Moo 5, Ko Rian Subdistrict, Phra Nakhon Si Ayutthaya District, Phra Nakhon Si Ayutthaya Province, with a project value of approximately 1 billion baht. It is designed under the concept of a harmonious life kingdom, complemented by complete amenities, including a saltwater swimming pool, a fully equipped gym, and 24-hour security. There are a total of 318 units, consisting of 74 single houses priced at 3.99-5 million baht, 102 twin houses priced at 2.99-3.5 million baht, and 142 townhouses priced at 1.89-2.3 million baht.

          For the usable area, townhouses have a usable area of 93 sq.m. with land starting at 16.2 sq.w., comprising 2 bedrooms, 3 bathrooms, a living room, a multipurpose room, and 1 parking space; twin houses have a usable area of 134 sq.m. with land starting at 35.6 sq.w., featuring 3 bedrooms, 3 bathrooms, a multipurpose room, a living room, and 2 parking spaces; and single houses have a usable area of 127 sq.m. with land starting at 50.6 sq.w., consisting of 3 bedrooms, 2 bathrooms, 1 living room, a Thai kitchen, and 2 parking spaces. Sales will officially open on November 25-26, with the best price promotions and the option to choose beautiful locations in front of the project.

Sansiri's Single House Project Brands

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