Woody and Unconventional Content Marketing

3 Key Principles of Woody

1. Say yes immediately to opportunities Anything that holds us back is the root of stagnation. For example, Woody dares to sell frying pans.

2. Surround yourself with positive thinkers For instance, Her Royal Highness Princess Chulabhorn Walailak gave an interview on Woody's TV show.

3. Take immediate action For example, after attending a seminar and gaining knowledge, apply it right away. Woody's weight loss project aims to promote better health among Thais, with several celebrities participating and successfully losing weight.

Branding

  • Ideas that seem impossible or problems that can't be solved often stem from the fear of not being good enough or worrying about what others think. A simple solution is to step away from that mindset, like taking a bathroom break or resting. Relaxation can lead to great ideas.
  • Involve others in brainstorming to gain diverse perspectives, which can provide options for us to draw ideas from, saving time compared to thinking alone.
  • The first answer is often the best.
  • In meetings, clarify whether you're seeking others' opinions or just looking for support for your own ideas.

Digital

  • Know who likes, watches live, follows daily, and who doesn’t engage—prioritize accordingly.
  • Dream big and practice problem-solving. Set goals for world-changing innovations. Just keeping up with others means you're already falling behind, like merely imitating successful people without creating your own path.
  • Let go of old habits and routines.

Others

  • Believe in your efforts (originally, Woody couldn't play the piano but practiced every day until he could perform with GDH).
  • Assign tasks appropriately; for instance, if an employee has a short attention span and likes to play on their phone, Woody made them an admin, and they responded to customers immediately, leading to high customer satisfaction.

Thanks for the information from ATOC2017.