Amid the continuous signs of recovery in the Thai economy, which aligns with the positive purchasing power in the real estate sector, particularly in the high-end and luxury markets, various positive factors from government economic stimulus measures, including initiatives to promote housing development for the aging society, are expected to create new markets and increase demand for property ownership among both Thai and foreign buyers. These positive factors will contribute to the overall growth of the housing market this year and into 2018.

To perfectly meet the demand for luxurious residences and gather leading property developers in one place, Siam Paragon has organized the Siam Paragon Luxury Property Showcase 2017, a grand exhibition of masterpiece residential and vacation projects, now in its 11th consecutive year. This year, it has collaborated with 14 leading property developers in Thailand, showcasing over 3,000 units of super-luxury homes, condominiums, and resorts, along with luxury yachts to fulfill the desires of interested buyers and investors looking to own high-end properties for long-term investment, complemented by numerous special year-end offers.

Ms. Chanisa Kaewruen, Deputy Managing Director of Marketing and Business Relations at Siam Paragon, revealed that "In 2017 and projected into 2018, the overall real estate market is expected to grow compared to the previous year due to the launch of new projects and an increase in the number of units, especially mixed-use projects from major developers aimed at creating landmarks in various locations across Bangkok and its suburbs, as well as key economic cities in each region. With economic indicators showing positive signs, the real estate transactions in the last months of the third and fourth quarters are expected to be more active than usual, indicating continuous growth throughout 2018. Furthermore, positive factors such as government economic stimulus plans, particularly in developing transportation networks and significant rail lines expected to open new areas in Bangkok and its suburbs, along with mega-projects for high-speed rail aimed at enhancing economic development to make Thailand a regional hub, will contribute to this growth. The government’s measures to promote special economic zones and the development of the Eastern Economic Corridor (ECC), as well as initiatives to support housing development for the aging society and policies to maintain low-interest rates and expand housing loans, have led Siam Paragon to continuously collaborate with leading property developers to showcase the best of Thailand's luxury and high-end residential and vacation projects, including high-value assets like yachts, to serve as a central hub for property owners and those seeking locations for residence and investment.

"The luxury and super-luxury real estate market, both condominiums and landed properties, has been continuously growing since the beginning of 2017. Demand remains strong, with the price of high-end condominiums around 250,000 THB per square meter, while landed properties range from 20 to 200 million THB. The overall economy is improving, and the purchasing power for real estate remains robust, particularly in the high-end and luxury segments, with about 60-70% of demand coming from Thai buyers and an increasing proportion of foreign buyers looking to invest, accounting for about 30-40% of condominium sales. Additionally, favorable factors such as low-interest rates and increased lending will likely boost the real estate market in the fourth quarter and improve in 2018. This event will be a crucial time for developers to reach their target audience effectively and provide buyers with attractive offers at accessible prices, along with various promotions to facilitate purchasing decisions," Ms. Chanisa stated.

The properties showcased at this event are all masterpiece projects from high-end residential and vacation developments located in prime areas, including ARNA EKAMAI, BLUEPHERE PATTAYA, CANAPAYA RESIDENCES, FOUR SEASONS PRIVATE RESIDENCES BANGKOK AT CHAO PHRAYA RIVER, LAVIQ SUKHUMVIT 57, THE LOFTS SILOM, MOVENPICK RESIDENCES & POOL VILLAS, NARA 9 BY EASTERN STAR, NIVATI, THE PANO, THE RESIDENCES at SHERATON PHUKET GRAND BAY, SWAN LAKE RESIDENCE KHAOYAI, WISH SIGNATURE II MIDTOWN SIAM, and this year featuring luxury yachts from BOAT LAGOON to cater to those looking to own masterpiece assets all in one place.

Each project is prepared to meet the demands of investors or customers this year and next, with mixed-use project developments, increased private space, and high-end furniture and decor, along with comprehensive services and amenities, as well as strategies to cater to the lifestyle of buyers and special promotional campaigns, which are expected to receive a positive response from investors, just like every year during the 11 days of the event," Ms. Chanisa concluded.

Mr. Nati Narumit, a condo investor and ultra-luxury real estate broker, commented on the trends in the real estate business, particularly in the high-end market, stating that the growth of the luxury and super-luxury real estate market continues to rise every year, as this segment is less affected by economic conditions. The high-end real estate market remains in demand among high-end buyers and foreign investors for long-term investments. The prices of luxury properties, especially those focusing on location, luxurious design, and high-quality materials, continue to be a market that developers and real estate investors trust, with prices expected to increase every year, making it a strong growth segment.

"The real estate business, especially in the high-end market, will continue to grow next year in line with the Thai economy's upward trend, driven by fund flows or incoming investments. Foreign investors are ready to invest in Thailand, and completed mega-projects are driving land prices higher. The government's policies to promote special economic zones and the growth of important cities are making the real estate market an area of interest for investors and developers. The luxury real estate segment will continue to generate capital gains, instilling confidence in both Thai and foreign investors, particularly among the new generation of businesspeople who know how to manage their finances, have a lifestyle, and seek stable investments that yield long-term benefits, leading them to focus more on high-end real estate investments. They are confident that this segment has selected desirable locations in city centers, parks, riversides, or along transportation routes, including railways and key economic areas, as well as tourist attractions, beaches, or mountains, which will continue to appreciate in value. They also trust brands that collaborate on design, choose luxurious designs, and utilize modern innovative technologies to enhance service quality, meeting the lifestyle needs of residents, thereby ensuring confidence in both the value of the properties and the brands of high-value project owners," he added.

The young executive also expressed confidence that the growth of the real estate business in 2018 will continue to exceed 15% or even reach over 20%, driven by positive factors from the growth of the Thai economy.

According to a survey from the Real Estate Information Center (REIC) in the second quarter of this year, the confidence index for purchasing real estate in the fourth quarter is at 67.0 points, up from 65.1 points in the previous quarter, indicating that property developers in Bangkok and its suburbs have a positive outlook on the real estate business, with increases in nearly all areas since the beginning of the year, particularly in confidence regarding performance, sales, investments, and plans for new project launches. When analyzed by developer groups, listed companies have a confidence index of 73.1 points, up from 71.9 points in the previous quarter, showing continuous growth due to confidence in performance, investments, and plans for new project launches. Meanwhile, non-listed companies have an index of 57.9 points, up from 54.9 points in the previous quarter, reflecting important confidence factors in performance, sales, investments, operational costs, and new project launches, indicating that both listed and non-listed companies have a positive outlook on the future of the real estate business.

In summary, developers are confident that the real estate business situation is improving, with positive expectations for sales, new project launches, investments, and performance.

The Siam Paragon Luxury Property Showcase 2017 will be held from November 9-19 at the Fashion Hall and Fashion Gallery on the first floor of Siam Paragon. This time, leading property developers are ready to offer exceptional investment opportunities in high-end residential projects, along with the best special offers, including Offer 1: discounts and year-end offers from luxury residential and vacation projects in prime locations, Offer 2: for the highest spenders at the event, the first will receive an exclusive luxury yacht trip package in Phuket from Boat Lagoon Yachting, indulging in a luxurious one-day experience on a yacht for 10 people, including food, drinks, and champagne valued at 350,000 THB. The second and third will receive round-trip tickets to Phu Quoc, Vietnam for two, valued at 108,000 THB each from Bangkok Airways, and a 4-day, 3-night stay in the Turquoise Suite at JW Marriott Phu Quoc Emerald Bay Resort & Spa with all meals included, valued at 192,500 THB. The fourth and fifth will immediately receive the most powerful vacuum cleaner from Dyson V8 Animal Vacuum, valued at 25,900 THB each. Offer 3: special privileges from Kasikorn Bank credit cards when booking with credit cards, receiving cash back up to 12,000 THB, with 0% installment plans for up to 10 months, and special privileges from Thanachart Bank credit cards when booking with credit cards, receiving cash back up to 14,000 THB or 0% installment plans for 6 months. For more information, call 0-2610-8000.

Thank you for the information from Siam Paragon Luxury Property Showcase 2017.