• Achieved a cumulative sales performance of 108.8% over 9 months, exceeding the set target
  • Preparing to launch 6 new projects worth a total of 16.7 billion baht, aiming to push total sales to reach 35 billion baht by year-end

Bangkok (November 6, 2017) – AP (Thailand) Public Company Limited, a leader in urban real estate development, celebrates record-high sales in Q3, ranking number 1 in the industry with a cumulative performance over 9 months exceeding the set target at 28.3 billion baht, which is 108.8% of the goal. This reinforces the company's aim to be one of the top 3 market leaders in the Thai real estate sector. In the final stretch of the year, the company is confident that the buying atmosphere will become lively again and is preparing to enter the market with 6 new projects worth a total of 16.7 billion baht, aiming to push total sales to reach 35 billion baht by year-end.

Mr. Anupong Asavaphokin, CEO of AP (Thailand) Public Company Limited, stated, “The company has achieved record sales of up to 13.3 billion baht, securing the number 1 position in the industry for the highest sales in Q3. When combined with the total sales over 9 months, the company has exceeded the set target at 108.8%, totaling 28.3 billion baht (from a target of 26 billion baht). We believe that in the final stretch of the year, with 6 new projects worth 16.7 billion baht ready to launch and over 80 ongoing projects, the supply will meet the demand in the mid to high market well. We should be able to achieve total sales of 35 billion baht. Our sales success is significantly attributed to AP's commitment to conducting business differently, with innovative homes, condos, and townhomes of high quality, featuring outstanding designs for urban dwellers, covering all dimensions of quality, service, convenience, and safety to create a ‘better quality of life for residents,’ enabling us to achieve our goal of being one of the top 3 leading real estate companies in Thailand.”

“In the final stretch before the end of 2017, we believe that the buying atmosphere will return to normal. Products that meet the needs of the mid to high market continue to receive good responses from consumers. Most of the supply will see new project launches from major developers who are adjusting their strategies to align with the economic situation, focusing on penetrating the premium market. This is reflected in AP's products, which have received a very positive response from the market, both in horizontal and condo products. The sales of 28.3 billion baht over 9 months represent a growth of 48% compared to the same period last year (9 months of 2016), and when comparing only Q3 of 2016 with Q3 of 2017, the condominium segment grew by 101%, resulting from the launch of the ‘LIFE ONE WIRELESS’ project on Wireless Road, which meets the demand of the high-end market,” Mr. Anupong added.

Additionally, in November, the plan to launch 6 new projects by AP (Thailand) Public Company Limited will consist of 5 horizontal projects worth a total of 7.7 billion baht, including a condominium joint venture with MEC, the major project of the year ‘LIFE Asoke - Rama 9’ worth over 9 billion baht, which will open for the first booking through “AP-iBooking” on the website apthai.com on Wednesday, November 8, starting at only 2.75 million baht (or 110,000 baht per square meter). Furthermore, AP is preparing to hold a major pre-sale event in Thailand on November 11-12.

With the plan to launch 6 new projects, along with over 80 ongoing projects, AP (Thailand) Public Company Limited is confident that it will achieve total sales of 35 billion baht as targeted.

“AP (Thailand) dares to be different, a leader in innovation for urban living,”

Thank you for the information from www.apthai.com