Siamese Asset Invests 1 Billion Baht to Launch 'Siamese Kin'

          Bangkok – Siamese Asset Co., Ltd. is a leading real estate developer in Thailand, known for its innovative living solutions. The company is moving forward with its plan to develop a new brand of horizontal real estate called “Siamese Kin” that embodies the future of living under the concept of “Smart Living.” This project is the first of its kind in Thailand, integrating cutting-edge construction technology from Japan with innovations that enhance living convenience, backed by an investment of over 1 billion baht. The project receives marketing and technological support from Sekisui Chemical Co., Ltd., Japan's top modular home builder, highlighting a modular structure that is robust enough to withstand earthquakes up to 350 Gal (7 Richter scale) and innovations that improve quality of life, truly catering to the lifestyle of modern individuals. The project will launch with a starting price of 5.8 million baht, with confidence in achieving sales closure within 2017.

          Mr. Kachornsit Singserm, Managing Director of Siamese Asset Co., Ltd. stated, “With the experience and expertise in construction accumulated from Riththa Co., Ltd., along with the success in creating real estate projects under the brand 'SIAMESE', this guarantees the quality and commitment to developing real estate that meets the lifestyle needs of residents. Our meticulous attention to detail will enhance the value of living experiences and life in a unique way, aligned with our slogan 'Asset of life…creating profit for every aspect of life.' Recently, we have recognized the increasing importance of innovations that impact people's lives, thus investing over 1 billion baht to develop a horizontal real estate project under the brand 'Siamese Kin' —a new brand of the company. The term 'Kin' means 'gold' in Japanese, symbolizing the highest quality of a project that is worthy of ownership like gold, supported by marketing and technology from Sekisui Chemical Co., Ltd., Japan's leading modular home builder.

          Every home in the 'Siamese Kin' project stands out for its design and development aimed at modern living, under the concept of 'Smart Living'  that combines the strengths and expertise of both companies to create a housing project that is the first in Thailand, equipped with advanced energy-saving innovations and technologies that facilitate living and protect against natural disasters to global standards. The project is located on over 23 rai in Soi Ram Inthra 64, surrounded by numerous amenities including the Pink Line Electric Train (Krairaya-Minhburi), the Eastern Ring Road which will be completed in 2020, the Chalong Rat Expressway or Ekkamai-Ram Inthra Expressway for quick access to the city center, and the Outer Ring Road (Highway No. 9) for easy travel to Suvarnabhumi Airport, northern regions, or the eastern provinces, as well as lifestyle hubs like Fashion Island Shopping Center and The Promenade, and medical facilities like Sinphaet Hospital and Phayathai Nawamin Hospital. Educational institutions such as Demonstration School of Pattanakarn and Bodindecha (2) are also nearby.

          The 'Siamese Kin' project consists of 107 units, divided into KIN CHOU homes with a usable area of 350 square meters (12 units), KIN OKU homes with a usable area of 200 square meters (31 units), KIN MAN homes with a usable area of 182-188 square meters (28 units), and KIN SEN townhomes with a usable area of 145 square meters (36 units). The starting price of the project is 5.8 million baht, and the reason the company can set a lower price than competitors in the market is due to its strategy in asset management (Land Bank) alongside finding partners for marketing to present high-quality projects under the vision of providing maximum value to customers.

          Mr. Katsumi  Homma, Director of the International Business Promotion Department of Sekisui Chemical Co., Ltd. said: “With over 70 years of experience in building homes that offer innovations and technologies to meet the needs of residents in Japan, our company has the expertise and understanding of residents' needs. With the support in marketing and technology for the development of the future housing project 'Siamese Kin', we have laid a solid foundation for true living stability with construction technology from structure to systems, such as:

• Modular House Structure designed with high-quality steel in a Box Ramen Structure Module that is strong, durable, and flexible, capable of withstanding earthquake vibrations up to 350 Gal (approximately 7 Richter scale) according to Japanese JIS standards, coated with ZAM to prevent rust, extending the lifespan to hundreds of years.
• Thermal & Sound Insulated Wall System with ceramic exterior walls and insulated smart board walls with internal insulation, along with an Air Tightness System that embeds frames into the house structure and seals all joints to reduce external noise.
• Air Circulation System that provides fresh air and oxygen inside the house, with a three-layer filter for dust, chemicals, odors, etc.
• Japanese Bathroom System that is structurally independent from the house, eliminating issues of water leakage to other areas.
• Solar Power System that can generate electricity from sunlight, saving up to 17,500 baht/year on electricity bills.

          Additionally, we have introduced beneficial innovations that enhance living quality, such as a security system with an easy-to-use home security door that can be opened in emergencies and a three-layer internal locking system, all produced under the robotic control of SCG HEIM factory, ensuring quality and safety at every step. Furthermore, we enhance convenience with Home Automation, a smart system controlled via mobile phones, such as controlling lighting, electric curtains, air conditioning, and home security systems like Door Sensors and CCTV, as well as Floor Service that places all piping systems under the floor, raised 55 centimeters above ground level, allowing for easy repairs in the future without breaking the floor.

          Mr. Kachornsit added: “This project focuses on communicating with families looking for housing supported by future innovations. We have invested 1 billion baht and created a sample innovative home (Pavilion) to provide direct experiences for customers visiting the project to see the important innovations of the homes, such as the pipe maintenance system, electrical system, air circulation system, modular steel structure, and insulated walls that block heat and sound. The company expects the project to be completed by 2018, with the official booking date for the Siamese KIN project set for November 18, 2017, and we are confident that we can achieve 100% sales closure by the end of this year.” Additionally, customers who register as Exclusive Members on the project website www.siameseasset.co.th will receive the privilege to visit the project before anyone else on November 11, 2017, along with special gifts worth over 1,500,000 baht. Interested parties can contact for more information at Sales Office 'Siamese Kin – SIAMESE KIN' at 081 931 1411

Thank you for the information from www.siameseasset.co.th