Felicity Asset Co., Ltd. is a leading real estate development company in the eastern region, investing 2.5 billion baht to partner with the global hotel chain InterContinental Hotels Group from the UK to launch the premium hotel Holiday Inn & Suites Rayong City Centre, the first model in Thailand offering long-term rental services to support businesses in the eastern industrial estates. The hotel officially opened in early September 2017, with a press conference held on Wednesday, October 4, 2017, at Pacific City Club, Bangkok.

          Ms. Patmaporn Nokhong, Managing Director of Felicity Asset Co., Ltd., the developer of the Holiday Inn & Suites Rayong City Centre, revealed that "The family business originally started as a shopping mall named Laemthong Shopping Center Rayong, which has been operating in Rayong for over 20 years. Six years ago, my father, Somkuan Nokhong, allocated the business to the family members, and I began managing the shopping center alone, rebranding and renaming it to Passione Shopping Destination to clarify the business management and make it easier for foreigners to remember. Throughout my management, I have improved and developed other aspects, allowing us to continuously win the hearts of consumers as one of the top shopping centers in the province."

          "From this point, the company sees growth opportunities in the hotel business, coupled with the government's policies promoting business growth. Therefore, we signed an agreement with InterContinental Hotels Group (IHG), a global hotel chain from the UK with over 4,600 hotels worldwide, to develop a new hotel under the name Holiday Inn & Suites Rayong City Centre, the first model in Thailand offering long-term rentals with an investment budget of 2.5 billion baht, featuring 288 rooms and a hotel service area of 39,655 square meters, located on the same site as the Passione shopping center, covering an area of 2 rai 2 ngan 67.8 square wah. When combined with the shopping center, the total area is 23 rai 3 ngan 21 square wah. Our goal is to develop this area into a new landmark in the eastern region, targeting primarily foreign business travelers from countries such as Germany, Japan, Korea, and China, as well as Thai businesspeople traveling to work in the Map Ta Phut Industrial Estate, Eastern Seaboard Industrial Estate, and in Rayong province, with a target market share of 50% foreign and 50% Thai. We aim for an occupancy rate of 65% after the official launch and expect to grow to 80% within 5 years, with projected revenue in 2018 from both the hotel and shopping center reaching 1.2 billion baht."

          Ms. Patmaporn further stated, "I am confident that the hotel and accommodation business in the eastern region will continue to grow, as the government supports and stimulates tourism, which is a major source of income for the country. Additionally, there is the Eastern Economic Corridor (EEC) project in the three coastal provinces of Rayong, Chonburi, and Chachoengsao. In the next three years, we plan to focus on investing in the hotel business in this area and expand into office rental buildings to support the economic growth in the eastern region, with an estimated investment budget of 3 billion baht."

          Mr. Ian Pirodon, General Manager of Holiday Inn & Suites Rayong City Centre, shared insights on the collaboration between the global hotel chain Holiday Inn and Felicity Asset Co., Ltd. leading to the development of Holiday Inn & Suites Rayong City Centre, stating, "The hotel trusts the business of Felicity Asset Co., Ltd. due to the standard services of the hotels under the InterContinental Hotels Group (IHG), which is the largest hotel brand in the world with 777,675 rooms globally. Choosing this company as the developer in Rayong is due to the potential of the industrial sector and the tourism business, which is expected to grow continuously. Holiday Inn & Suites Rayong City Centre is the first model in Thailand offering long-term stays, both monthly and annually, expected to meet the needs of business travelers in the eastern region with high-quality rooms and international service standards in the heart of Rayong."

          The Holiday Inn & Suites Rayong City Centre is the first premium hotel model in Thailand, designed by PIA Interior with a contemporary style that has a feminine and luxurious touch. Its prime location on Sukhumvit Road is just 33 kilometers from U-Tapao Airport and connects to the "Passione Shopping Destination Rayong". The hotel features 288 rooms, including 224 standard rooms of 32 square meters each, 64 suites of 64 square meters each, and offers long-term rental options with complete amenities and workspace, large meeting and banquet rooms, an infinity edge pool, a fitness center, a rooftop restaurant "ELEMENTI" on the 32nd floor, an international restaurant "The Brasserie" (Global Dining), and an Executive Lounge that highlights the hotel.

Thank you for the information from www.holidayinn.com/rayong