The Kasikorn Research Center believes that the adaptation of small retailers through strategies that create satisfying and impressive experiences for customers (Customized Experience) could be a key strategy for small retailers to survive and compete in the increasingly fierce online shopping market. This is driven by the entry of major players, both local and international, as well as manufacturers and brand owners. 


          The Kasikorn Research Center forecasts that in 2018, the B2C Online Shopping market (for products only) will be valued at approximately 256 billion baht and is expected to grow to over 470 billion baht by 2022, with an average growth rate of about 16.0% per year. This growth will increase the online shopping market share from 5.0% in 2017 to 8.2% in 2022, compared to the overall retail and wholesale business sector.

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