Charn Issara Creates a Phenomenon with 12 Live Projects Showcasing Every Perspective to Conclude 65th Anniversary Campaign

On September 25, 2017, Charn Issara launched an online marketing campaign to celebrate its 65th anniversary, creating a phenomenon with a simultaneous Facebook Live showcase of 12 projects. The event provided an in-depth look at high-end residential properties in Bangkok and other provinces, allowing viewers to experience the real atmosphere of each project starting from noon on September 28, 2017. The company is confident that this initiative will help achieve its sales targets for the campaign.

Mr. Dithwat Isara, Assistant Managing Director of Business Development at Charn Issara Development Public Company Limited, revealed the success of the 65th anniversary campaign, titled “Big Thanks: 65 Years Only Once,” featuring premium projects. Customers who purchase from various projects under Charn Issara Development from March 1 to October 31, 2017, will have their cumulative purchases counted until the end of October 31, 2017. The top 65 spenders will receive a luxurious accommodation package at Sri Panwa Hotel in Phuket for 3 days and 2 nights, valued at over 3 million baht, along with many other promotions from each project in the Charn Issara Development group. The response from customers has been very positive for both the Bangkok projects and those in other provinces, as each project boasts a prime location and unique, modern design that meets customers' demands for quality living.

“The campaign launched earlier this year received a great response from customers. In addition to the luxurious accommodation package for the top 65 spenders, each project is also offering special deals, such as discounts of up to 1 million baht and discounts on interior design costs, in accordance with the terms of each project, as a way to thank our valued customers,” Mr. Dithwat stated.

To conclude the “Big Thanks: 65 Years Only Once” campaign at the end of October, the company has prepared an online marketing activity to boost sales through a Facebook Live event showcasing 12 projects. This will provide detailed insights and perspectives on each project, emphasizing the quality of all projects, including the surrounding atmosphere, design, usable space, and amenities for interested customers to view the actual project environments in detail. The projects featured include Issara Residence Rama 9, Baan Issara Bangna, The Issara Ladprao, Issara Collection Sathorn, Izzy Condo Suksawat, Thew Talay Estate Cha-am-Hua Hin, Baba Beach Club Residence Hua Hin, Issara Village, Baan Sitawan Pak Chong, and The Issara Chiang Mai. The live event will take place on Thursday, September 28, starting at 12:00 PM.

“Through the Facebook Live online marketing activity, we want customers to see the real atmosphere of all our projects. Recently, Charn Issara's projects have also received awards from the Property Guru Thailand Property Awards 2017, where the company won a total of 7 awards, including Issara Residence Rama 9, which won the Best Architectural Design for Residential (Thailand), Baan Sitawan, which won Best Housing Development (Thailand) and Best Residential Development (Khao Yai), and Issara Collection Sathorn, which received the Highly Commended award in the Best Architectural Design for Low Rise Condominium (Bangkok) and Highly Commended in the Luxury Low Rise Condominium category (Bangkok). The Blue Cha-am-Hua Hin project also received the Highly Commended award in the Condominium category (Hua Hin). Additionally, Charn Issara Co., Ltd. received the Highly Commended award in the Small Scale Property Developer (Thailand) category,” Mr. Dithwat added.

Mr. Dithwat further stated that online marketing is becoming increasingly important due to the use of various technologies to stimulate sales, allowing for more direct access to target customers. It also serves as a quick information channel for interested customers about project details such as location, amenities, transportation, etc., in a real atmosphere, which is a crucial factor in the decision-making process for purchasing projects. Therefore, this simultaneous Facebook Live event for 12 projects is expected to create excitement in the real estate industry and is anticipated to boost sales for each project.

Customers interested in specific projects can watch the Facebook Live event on each project's page:

Additionally, the company has organized fun activities for fans who watch the project videos on each project's Facebook page. By liking, sharing, and writing about their favorite projects, participants have a chance to win a luxurious accommodation package at Sri Panwa Hotel in Phuket for 3 days and 2 nights, with 1 grand prize and 5 special gift sets. The results will be announced on November 1, 2017, and can be followed on the Charn Issara Facebook page.

Thank you for the information from http://www.charnissara.co.th/