September 22, 2017 – Three core associations in the real estate business are moving forward with the 37th Housing and Condo Fair, gathering operators to launch promotions to boost consumer confidence, while believing that financial institutions will support loan disbursements during the event, revitalizing the overall real estate business in the final quarter of the year.

Mr. Adirek Saengsai Kaew, Chairman of the Organizing Committee for the 37th Housing and Condo Fair, revealed that “The real estate market in the second half of the year still presents a great opportunity for those looking to buy homes and investors to choose from various products. Not only do operators need to clear their stock, but they are also continuously competing to launch new projects and trying to introduce new promotions to attract customers, amidst the banks' efforts to maintain interest rates until the end of this year.”

“Moreover, financial promotions from participating financial institutions will significantly attract consumer interest and are expected to reduce the loan rejection rate from financial institutions from 30-35% in the first half of the year to 17-20%, which is a positive sign. Additionally, it is anticipated that in the second half of the year, the overall real estate business will return to growth in both Bangkok and provincial areas, resulting in an annual growth rate of no more than 5%. This leads the three real estate associations organizing the 37th Housing and Condo Fair to believe that this event will receive a positive response from customers.”

The Thai Real Estate Association, the Housing Business Association, and the Thai Condominium Association have jointly organized the 37th Housing and Condo Fair from Thursday, October 5 to Sunday, October 8, 2017, from 10:00 AM to 8:00 PM at Zone C, 1st and 2nd floors of the Queen Sirikit National Convention Center, featuring over 1,000 projects from small to large operators, including those collaborating with foreign partners, as well as financial institutions and real estate brokers, totaling nearly 200 participants. The types of products at the event will cover all types of real estate projects, including condominiums, single houses, twin houses, townhomes, resorts, golf courses, as well as vacant land, second-hand homes, and NPA homes, with a division of 60% high-rise projects and 40% low-rise projects.

Mr. Adirek stated, “Consumers who decide to purchase housing at the 37th Housing and Condo Fair will fully benefit from all types of promotions that many operators are competing to offer, including a major promotion for those who book housing at the event. For every 300,000 baht spent, they will receive one coupon to enter a draw for a cash discount voucher worth 1 million baht. It is expected that throughout the 4-day event, there will be over 100,000 attendees and sales exceeding 4 billion baht, with follow-up sales expected to be 3-4 times higher, totaling no less than 10 billion baht.”

“The 37th Housing and Condo Fair also opens doors to the Gen Y customer group with the concept of ‘Living Solution,’ a new dimension of living space, where operators are ready to present projects with new housing design styles, which are trends that operators are increasingly focusing on. They are seriously investing in developing innovations for future housing, not only in construction technology, home management systems, online real estate transactions, but also in new housing technologies that support the Internet of Things (IoT) era, enhancing convenience and improving the quality of life for residents to better meet the lifestyles of the new generation.”

“Currently, there is a growing number of young people aged 25-35, or Gen Y, who prefer to buy condominiums for living, especially along the electric train lines, for convenience in commuting and a true urban lifestyle. This group represents real demand, prompting many operators to pay more attention to this segment. Many are now targeting the mid-to-high market with prices ranging from 100,000 to 300,000 baht per square meter, focusing on central city areas near CBDs that are easily accessible, such as Phrom Phong-Thonglor-Ekkamai, Ploenchit-Chidlom, Asoke-Ratchada-Rama 9, and along the Sukhumvit electric train line, which are also popular areas for expatriates.”

“Additionally, projects priced at 3 million baht and above, including resale condos and projects along the electric train lines, are also expected to attract interest from buyers at this Housing and Condo Fair, as there is real demand in the market, especially for electric train line condos, which have seen a continuous increase in new units since the first half of the year, whether in the city center or suburban areas, including locations along the green line from On Nut-Bang Na-Bearing, areas on Ladprao Road from Ratchayothin-Kaset Nawamin, or the purple line from Bang Sue-Phra Nakhon Bridge,” Mr. Adirek concluded.

Interested participants can register online in advance at www.housecondoshow.com or follow additional news updates at facebook/housecondoshow. Additionally, the HouseCondoShow application can be downloaded and installed to enhance the convenience of searching for project information and numerous promotions from all operators quickly and easily.

Thank you for the information from www.housecondoshow.com