Sri Panwa is launching <\/strong>2<\/strong> luxurious hotels and residences worth over <\/strong>4.7 billion baht under the brands 'Baba Beach Club Hua Hin' and 'Baba Beach Club Phuket' to cater to the booming tourism market. The highlights include a beach club style by the sea in Hua Hin and Na Tai Beach in Phuket, targeting high-end tourists both domestically and internationally, with full services set to open this October, confident in the continued growth of the Thai tourism market.<\/strong> <\/strong><\/p>

         Mr. Songkran Issara, CEO and Managing Director of Charn Issara Development Public Company Limited,<\/strong> revealed the overall picture of the tourism market in Phuket and Hua Hin, stating that Phuket continues to see a trend of increasing tourist numbers, particularly from international visitors such as those from China, Russia, Australia, the Middle East, and East Asia. This is evident from the increase in international flights and the development of various public infrastructure projects by the government aimed at stimulating the tourism sector. Meanwhile, Hua Hin is another landmark for tourism, as seen in the ongoing development of residential projects in the area, along with the expansion of the elevated Rama 2 expressway connecting Bangkok to Ratchaburi and a new expressway linking Rama 3 to the ring road, as well as the high-speed train from Bangkok to Hua Hin. The unique location of Hua Hin, with its diverse attractions and convenient travel options not far from Bangkok, supports rapid growth in tourism in the area.<\/p>

         “The clear factors reflecting the growth of the tourism business in Phuket and Hua Hin, besides the increasing tourist numbers, include the development of real estate such as hotels and condos, which also show a growth trend, along with transportation factors, both land and sea, and international airports that will promote future tourism development,” Mr. Songkran stated.<\/p>

         To support the growth of the tourism sector and promote tourism in Thailand, the Sri Panwa Hotel in Phuket has recently expanded its luxury hotel brand with 2 locations targeting the tourism markets of Phuket and Hua Hin under the brands 'Baba Beach Club Hua Hin'<\/strong> and 'Baba Beach Club Phuket'<\/strong>, which will offer hotel and residence services managed by the Sri Panwa hotel team to create a superior service standard, set to open simultaneously this October.<\/p>

         Mr. Dithawat Issara, Managing Director of Ruam Issara Development Company Limited, highlighted the uniqueness of the hotels 'Baba Beach Club Hua Hin'<\/strong> and 'Baba Beach Club Phuket'<\/strong>, stating that both locations are luxurious beach club-style hotels and residences under the concept of a Music Lovers Hotel. The highlight of Baba Beach Club is its natural Entertainment Pool by the beach and an exclusive Beach Club that will host entertainment activities every month, allowing guests to relax by the sea while enjoying music and fun. Additionally, each location incorporates local traditional design elements into its design.<\/p>

In the case of 'Baba Beach Club Hua Hin'<\/strong>, it is a joint venture project between Charn Issara Development Public Company Limited, I.C.C. International Public Company Limited, and Sahapat Piboon Public Company Limited, under the name Ruam Issara Development Company Limited, with an investment budget of 1.7 billion baht for the development of a beach club-style hotel and residence by Hua Hin beach, situated on a 12-rai plot of land with over 160 meters of beachfront. It offers panoramic sea view rooms with private pools, totaling 18 rooms, and 11 pool villa residences available in various styles, starting from Beachfront Pool Suites, Ground Floor Beachfront Pool Suites, Penthouse, and 3 to 5-bedroom Pool Villas, targeting mid to high-end tourists, including Gen X, Gen Y, and millennials, using music to convey the unique identity of Baba Beach Club.<\/p>

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Baba Beach Club Hua Hin<\/strong><\/p>

 “Baba Beach Club Hua Hin” is surrounded by nature and the stunning scenery of the Gulf of Thailand, offering 5-star service and amenities such as a beachfront restaurant and bar (Baba Beach Bar & Baba Beach Restaurant), an Entertainment Pool, a premium fitness center, a private spa from Cool Spa, and Baan Chok, a restaurant, gallery, and event venue by the beach. For those interested, details of both projects can be viewed at the website www.bababeachclub.com,” Mr. Dithawat added.<\/p>

Meanwhile, Mr. Worasit Issara, Managing Director of Sri Panwa Management Company Limited, Charn Issara Residence Company Limited, and Issara Junfa Company Limited, stated that 'Baba Beach Club Phuket'<\/strong> is a joint venture project between Charn Issara Development Public Company Limited and Junfa Real Estate Company from China, under the name Issara Junfa Company Limited, with an investment budget of 3 billion baht for the development of a luxury beach club-style hotel and residence located on a 42-rai beachfront plot in Na Tai, Phuket, just 20 minutes from Phuket International Airport. The highlight is its nearly 200 meters of beachfront that retains its natural beauty, along with expansive sunset views, creating a private atmosphere for guests. The design combines the unique Chino-Portuguese style of Phuket with the vibrant colors of Shanghai Tang style, resulting in a modern tropical decor that embodies the essence of Baba Beach Club Phuket, providing a leading luxury lifestyle for customers.<\/p>

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“Baba Beach Club Phuket”<\/strong> consists of 16 hotel units and beachfront holiday homes, including 6 five-bedroom beachfront villas with a usable area of 1,100 square meters, 18 two-bedroom pool villas, and 37 units for Baba Suites (one-bedroom Baba Suite) or pool suites (one-bedroom Baba Pool Suite) and two-bedroom penthouses. 'Baba Beach Club Phuket' is designed to create a fun and energetic atmosphere. The project's amenities include a fitness center, spa, swimming pool, and restaurants and bars (Baba Beach Restaurant, Baba Beach Bar, Sushi Bar & International Cuisine) that blend harmoniously with the sea and the natural environment, offering a truly luxurious tropical lifestyle.<\/p>

Mr. Worasit further stated that the management of both projects will be handled by the management team from Sri Panwa Hotel to elevate the world-class service standards, including managing the investment and rental of residences for clients.<\/p>

“In the past, we have prepared our personnel to support the expansion of the hotel business. The Sri Panwa Hotel has established the Sri Panwa Academy, which serves as a training school for employees to gain knowledge and skills in hospitality to create a service standard unique to Sri Panwa, with knowledgeable and specialized hotel personnel sharing their expertise with employees at all levels. We are confident that the service at both new hotels will impress our guests,” Mr. Worasit concluded.<\/p>