Sansiri has teamed up with Tokyu Group to unveil 'taka HAUS' (ทากะ เฮาส์) located on Ekkamai 12, with a project value of 2 billion baht. This low-rise condominium, under the concept of 'Stay Unique, Stay Diverse', comprises only 269 units, ensuring high privacy while offering facilities that cater to diverse lifestyles targeting both Thai and international customers. Situated in Ekkamai, which perfectly accommodates various lifestyles, the area is recognized as a central Sukhumvit zone, with potential connectivity to Thonglor and easy access to comprehensive amenities. The land price has appreciated by 50%, comparable to Thonglor, with an investment return rate of 5-6% per year, making it a highly sought-after location in the foreign market, especially among Japanese buyers. The official global launch will take place simultaneously in 6 countries: Thailand, Japan, Hong Kong, China, Singapore, and Taiwan on September 16-17, with prices starting at 4.49 million baht, targeting a customer base of 55% Thai and 45% foreign, aiming for pre-sale sales of approximately 1 billion baht or over 50% of the total units.

           Mr. Uthai Uthaisangsuak, Chief Operating Officer of Sansiri Public Company Limited, revealed that the company will launch the 'taka HAUS' project, which is the latest condominium under the HAUS brand, designed to meet the lifestyle needs of urban customers seeking a residence close to nature in a bustling city. The project is developed under the concept of 'Urban Resort Condominium', allowing every day to feel like a vacation in your own way. Previously, the company has successfully developed two condominium projects under the HAUS brand: Hasu Haus, which embraces the Slow Living concept, and Mori Haus, which follows the Eco-Living concept, both located in Sukhumvit 77 or T77, which have received excellent responses from foreign customers, particularly from Japan, Hong Kong, and Singapore, due to their appealing living environment, tranquility, and lush greenery with natural canals, providing convenient access to the business district.

           The taka HAUS condominium consists of 269 units, with a project value of 2 billion baht, designed under the concept 'Stay Unique, Stay Diverse', catering to a dynamic lifestyle. It is developed by Siri TK One Company Limited, a collaboration between Sansiri Public Company Limited, a global leader in comprehensive real estate development, and Tokyu Corporation from Japan, an expert in suburban railway systems, urban development, and real estate, including hotels, resorts, and other businesses. Sansiri holds a 70% stake, while Tokyu holds 30%, jointly developing the condominium project. The company is set to officially launch the global sale simultaneously in 6 countries: Thailand, Japan, Hong Kong, China, Singapore, and Taiwan on September 16-17, with prices starting at 4.49 million baht, along with promotions offering discounts of up to 50,000 baht and a chance to win a trip to Hawaii and a ski resort.

           “The word 'taka' means 'hawk', which in Japanese belief symbolizes good fortune and auspiciousness in life. It is one of the three good dreams during the New Year for starting a new life, aligning with the target audience of the taka HAUS project, who value freedom, agility, modernity, and enjoy diverse activities, often moving out from their families to live independently amidst comprehensive amenities. Additionally, the project's design is distinctive, featuring over 30 layout options to meet various living needs, with only 269 residential units ensuring high privacy compared to the facilities within the project that cater to diverse lifestyles akin to high-rise condominiums. This marks the first time Sansiri has introduced ENDLESS JET POOL, an underwater treadmill, and a bike simulator in the project, alongside amenities such as a swimming pool, gym, outdoor relaxation areas with Wi-Fi, and 24-hour security managed by Sansiri Security Inspection (SSI), maintaining safety standards across all Sansiri condominiums. The Ground Floor also includes a lobby with a library, entertainment room, co-kitchen, game room, and a trendy Tree House relaxation area with glass walls to blend with nature. Furthermore, we are stepping into PropTech, becoming Thailand's first full-fledged Property Technology company by incorporating innovative products and services into the project to meet customer needs. The taka HAUS project will feature the Sansiri Home Service Application, smart lockers, EV charging stations, home automation, and Alexa (Echo Dot by Amazon),” Mr. Uthai stated.

           The taka HAUS condominium is located on Sukhumvit 63 or Ekkamai 12 (Soi Charoen Chai), a street connecting Sukhumvit Road and the new Petchaburi Road, providing convenient access to various routes such as Rama 9 Road and the Ekkamai-Ramintra expressway. It is also close to various lifestyle amenities, including leading hospitals like Samitivej Hospital, top international schools like Bangkok Prep, community malls such as Nihonmura Mall, J Avenue, cafes, bars, supermarkets, restaurants, and popular hangout spots, all easily accessible through multiple routes.

           “Ekkamai is another popular residential area in Bangkok. Previously, Sansiri successfully launched the CEIL by Sansiri project, comprising 374 units valued at 1.7 billion baht in this location. Ekkamai is uniquely positioned parallel to Thonglor, only 500 meters apart, with connecting alleys such as Thonglor Soi 10 and Soi Jamjan, making Ekkamai closely associated with Thonglor. This proximity provides both areas with advantages and allows easy access to each other's amenities, making them more versatile than other Sukhumvit sois. The land value in Ekkamai has rapidly increased, nearing that of early Sukhumvit areas like Soi Nana, with land price growth reaching 50%, comparable to Thonglor. Additionally, several important factors, such as government and private sector projects, emphasize the central Sukhumvit area and prepare for its transition into an early Sukhumvit area, including the development and revitalization of the Thonglor-Ekkamai area by UDDC, one of the pilot areas for urban development and revitalization, in collaboration with Bangkok Metropolitan Administration. This area is seen as having potential in various aspects, including being a connection point between central and outer Bangkok, as well as a hub for diverse economic activities. The development and revitalization plan for Thonglor-Ekkamai aims to improve the road network for better connectivity, designate areas for development promotion, increase green spaces, and enhance the canals for better aesthetics and accessibility. In the future, we will see Thonglor-Ekkamai as a creative business district leading urban trends, a densely populated residential area, and an international job hub with convenient walkability and feeder systems,” Mr. Uthai added.

           Moreover, the urban changes and the expansion of Sukhumvit Road towards Ekkamai have also impacted the price and rental rates of residences. The resale prices of condominiums have grown by an average of 6-10% per year, with rental prices in Ekkamai averaging around 25,000-55,000 baht per month, while the investment return rate is approximately 5-6% per year, indicating that condominium prices in this area remain attractive for investment. Thus, 'Ekkamai' has become an interesting location for investors, particularly focusing on foreign clients, especially Japanese tenants, who are premium-grade renters for investors.

           “The company aims to achieve over 50% of the sales target for the taka HAUS project during the presale, approximately 1 billion baht. When combined with the sales from Sansiri's condominium projects, which have already reached 11.8 billion baht, the company will be able to generate sales of over 12.8 billion baht, accounting for 50% of the targeted condominium sales of 25 billion baht. The launch of the taka HAUS project, along with new residential projects, aims to meet the housing demands of customers throughout the year, in line with the business plan, and we are confident that the company will achieve its sales targets,” Mr. Uthai concluded.

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