"Kohler" Launches KOHLER Experience Center, First Flagship Store in Southeast Asia
"Kohler," the leading sanitary ware brand from the United States, is aggressively entering the Thai market with the opening of the KOHLER Experience Center, the first flagship store in Thailand and Southeast Asia, while planning to expand to 11 locations worldwide by 2018.
Mr. David Kohler, Chairman and CEO of Kohler Company, stated that Kohler, a top sanitary ware brand with a history of over 144 years, has initiated a revolution in showroom design globally under the name "KOHLER Experience Center" or "KEC" for global retail shops. This initiative aims to provide consumers with a new experience with all Kohler products, allowing customers to actually try out the sanitary ware. The plan includes opening 11 branches within 2 years, with Thailand being the first in Southeast Asia, following locations in New York, London, New Delhi, and Taipei, with upcoming openings in Singapore, Los Angeles, Shanghai, Hong Kong, Toronto, and Dubai by 2018.
KOHLER Experience Center Bangkok or KEC BKK is managed by D.P. Ceramics and is located on the first floor of Noble Remix Thonglor (Sukhumvit 36) covering over 700 square meters. It was designed by P49 Design and Associates under the concept "Industrial Art Gallery", showcasing the technological and industrial advancements of Bangkok, combined with innovation and art. The showroom features a steel structure with dark tones to create a luxurious, classic atmosphere, along with displays of local Thai and Asian art. Therefore, KEC BKK is not just the largest showroom of Kohler products but also serves as a "Micro Art Gallery" presenting masterpieces to inspire design enthusiasts to visit and experience a lifestyle together. Kohler chose to open KEC BKK as one of the first locations globally because Bangkok is a city with a beautiful architectural history and is known for its design, especially Thonglor, a key area in the heart of Bangkok and a strategic location for real estate development in Thailand and the ASEAN region.
The highlight of KEC BKK that sets it apart from other showrooms is its offering of a unique and complete shopping experience with modern innovations, allowing customers to actually try the products. Additionally, it features a comprehensive range of Kohler products, including special displays that highlight Kohler's offerings tailored for designers, interior decorators, architects working on projects, and customers looking for home decor products.
Inside, four lifestyle models are simulated: TECH-SAVVY: showcasing cutting-edge innovative products that challenge the future; RELAXING ESCAPE: offering a serene spa-like atmosphere with natural materials; MODERN ECLECTIC: blending vintage beauty with modern colors and emotions, perfect for individuals with unique styles; and TRUE ELEGANCE: featuring high-end luxury with white marble-patterned tiles.
"Kohler's sanitary ware is filled with inspiration and artistic creativity, reflecting the lifestyles of people in each era. Each piece is like furniture that tells the taste and meticulousness of its residents, with a design that is simply classic yet contemporary, combined with advanced technology. We invite you to experience the aesthetics of living today at KOHLER Experience Center Bangkok." 



Thank you for the information from http://kohlerthai.com