• Unmatched convenience with direct access to the MRT Ladprao station.
  • Focus on residents' quality of life through energy-efficient and environmentally friendly design, featuring over 1,700 square meters of green space and a large rooftop garden.
  • Catering to the new generation with diverse customer activities and a Sense of Living.
  • Exceptional building quality guaranteed for up to 30 years.
  • Ready for delivery with Zero Defects Delivery and special offers available until September 30, 2017.

          Bangkok August 28, 2017 – Magnolia Quality Development Corporation Limited (MQDC), a leader in the development, investment, and management of residential real estate including single-family homes and condominiums, as well as mixed-use projects under the Magnolia and Whizdom brands, has established itself as a leader in the premium condominium market by launching 'Whizdom Avenue Ratchada-Ladprao' (Whizdom, Avenue Ratchada-Ladprao), which meets the needs of every new generation lifestyle, offering more than just a residence for quality living, with a location adjacent to the MRT Ladprao station.

          The Whizdom project in Ladprao prioritizes the quality of life for residents through energy-efficient and environmentally conscious design, featuring extensive green spaces and a large rooftop garden of over 1,700 square meters. It also addresses the needs of the new generation with various customer activities and a Sense of Living that caters to all aspects of life. The building's structure and functionality, including waterproofing of doors and windows, are guaranteed for up to 30 years, complemented by Zero Defects Delivery, ensuring perfection for customers, along with special discounts of up to 500,000 Baht available until September 30, 2017.

          Mr. Atthada Kaewkhiao Chairman of Whizdom, Magnolia Quality Development Corporation Limited (MQDC) stated regarding the 'Whizdom Avenue Ratchada-Ladprao' project, "We target urban dwellers and successful young professionals with modern lifestyles who are meticulous in choosing the best for themselves, focusing on five main factors that meet their needs:

 

  • The project's location is considered The best location as it is adjacent to the MRT Ladprao station, Exit 1, which is truly just one step from the subway. In the near future, it will also connect to the yellow line, linking transportation from Ladprao to Samrong. The project is situated on Ladprao Road at the intersection of Ratchada-Ladprao, which is one of Bangkok's potential locations close to various amenities such as leading shopping malls, schools, hospitals, and is also referred to as the new business district (New CBD) of Bangkok, connecting Ratchadapisek Road and Rama 9, allowing for convenient and quick access to other areas.

 

2) A guarantee of up to 30 years (making it the first real estate business to offer the longest quality guarantee) covering four main aspects of building quality:

  • Cracks and concrete strength of columns, beams, and floors.
  • General strength and waterproofing of roofs and terraces.
  • Water leakage from plumbing and electrical systems.
  • Functionality and waterproofing of doors and windows.
  • Meticulous design and attention to detail combining research and development with design, focusing on energy efficiency and environmental preservation, designed according to the standards of the Thai Green Building Institute to present quality projects that meet all life functions and enhance daily quality of life. For example, the layout and arrangement of living spaces are ergonomically designed for comfort in all activities, ensuring a pleasant living experience. The positioning of lights and air conditioning units promotes residents' health, while the building's orientation aligns with sunlight and wind directions to reduce heat and enhance air circulation within living spaces, helping to save energy and increase comfort for residents. The arrangement of living spaces starts from the 5th floor to enhance privacy and reduce noise, with gardens and trees designed to block noise and dust from entering the building.
  • Customer activities/services are designed to meet the needs of the new generation with various activities that truly cater to all aspects of life for WHIZDOM residents, including knowledge applicable to work life, entertainment, health, networking, knowledge sharing, and more. Additionally, we enhance the senses of living with a true 'Sense of Living', focusing on the real living needs of current condo residents, such as providing amenities for residents like car wash areas, coffee and tea stations in the lobby, BBQ grills, coin-operated washing machines with dryers, first aid kits, and maintenance boxes that are easily accessible for residents.
  • Enhanced with Zero Defects Delivery guarantees that customers can receive their units with the utmost satisfaction. We utilize various technologies from the initial design phase to minimize potential defects, employing Building Information Modeling (BIM) to create 3D models before actual construction, along with quality control and inspection at every construction stage by the MQDC team using precise and modern inspection tools to reduce rework that may affect other finishing tasks. We also track corrections using the 'Novade' program, which is the first project in Thailand to implement this defect inspection program.

          Furthermore, Mr. Atthada Kaewkhiao also discussed the overall real estate market and the first half of 2017, stating, "The summary of the real estate market in Bangkok for the first half of the year shows continuous building expansion due to several factors, such as government investment in multiple rail projects and the accelerated launches by various developers, with the condominium market being the largest segment, accounting for about 60% of the total market. On the other hand, the expansion of the real estate sector is also reflected in the significant increase in land prices, which directly impacts housing prices. Currently, the opportunity for new projects in the city is decreasing, but there are more project launches in areas along various subway extensions. The development direction in Bangkok and its vicinity is continuously changing consumer behavior and living patterns."

          "For MQDC's business planning regarding the Whizdom Project in the second half of the year, we focus on delivering quality living experiences for the Whizdom Ladprao project valued at over 2.7 billion Baht. Previous projects have received excellent responses, such as the Whizdom Ratchada-Thapra project, which saw over 90% booking rates shortly after its launch in March-April. Currently, we have closed bookings for this project.

          The Whizdom Ratchada-Ladprao project has also been successful, with about 90% of units booked, leaving only 10% available. We are currently in the process of transferring ownership of the units, which we expect to complete soon. We will have our grand opening event for Whizdom Avenue Ratchada-Ladprao on September 2, 2017, featuring seven model units for customers to view and gather decoration ideas according to their preferences, in collaboration with CK furniture, a global brand targeting the new generation. We have also created a co-branding package for furniture, 'Fully furnished by CK furniture'.

 

          "In terms of marketing promotion for 2017, we will focus on communication through social media as the primary channel, supplemented by out-of-home media as another avenue to build brand awareness and reach customers driving near the project site, as current customer behavior involves using smartphones to stay updated on news and engaging in outdoor activities. Mr. Atthada concluded.

 

Thank you for the information from  www.mqdc.com