Kasikorn Bank has developed a new digital platform for society, launching a revamped AFTERKLASS, aiming to be a quality online community for youth aged 15-20, where they can have fun, gain knowledge, participate in activities with prizes throughout the year, and compete for a major scholarship at the end of the year.

Dr. Adisak Laisuthai, Senior Executive Vice President of Kasikorn Bank, revealed that the bank is committed to becoming a sustainable institution. Therefore, it has been developing business innovations alongside organizing activities to enhance financial management understanding among the general public, with a continuous focus on Thai youth to promote the overall economy of the country. This led to the support for the establishment and development of AFTERKLASS under the concept of "Enjoy Life, Your Financial Friend," the first online community in Thailand aimed at promoting financial knowledge and skills for youth aged 15-20. It serves as a hub for information and activities that help develop financial life skills, allowing members to exchange views with like-minded individuals. The new AFTERKLASS features two main components:

1. The website WWW.AFTERKLASS.COM serves as an online community space that provides knowledge to youth members based on their interests and areas they wish to develop. It is divided into three Klass: Biz Klass for those interested in starting a business, Smart Klass for those wanting to enhance academic skills, and Play Klass for activity enthusiasts, focusing on creativity and self-expression. Members in each Klass will receive relevant information, express their opinions, and share stories with new friends who share similar interests, while the admin will incorporate financial knowledge to educate members. They can also participate in daily and monthly quizzes to earn points called Koins, a virtual currency that can be exchanged for products or benefits and participate in various activities from AFTERKLASS.

2. The AFTERKLASS City game adds more fun for AFTERKLASS members by allowing them to live in a virtual world as characters in various professions, including finance, medicine, and entertainment. Players will simulate work life and strive to reach the peak of their careers while enjoying quizzes to earn Gold, another virtual currency in AFTERKLASS City, which can be used to purchase various items for life in AFTERKLASS City or exchanged for products and benefits from AFTERKLASS. The game can be played through the website WWW.AFTERKLASS.COM or via a mobile application on iOS and Android.

Additionally, the AFTERKLASS online community and AFTERKLASS City will feature banking functions to enhance banking skills among youth. Members will manage their Koins and Gold through various savings methods and investments in funds to maximize their virtual money's returns, as well as exchange currency from Koins to Gold. Accumulated Koins and Gold can be used to redeem stylish prizes or gain access to workshops or exciting live events on various topics, such as content creation techniques on YouTube, business plan principles, visiting leading global organizations, or successful SMEs and startups. Monthly activities will be organized, and at the end of 2017, the members with the highest accumulated Koins and Gold in each Klass will be eligible for scholarships worth 50,000 Baht each. Interested individuals can register as members and participate in the online community at WWW.AFTERKLASS.COM and AFTERKLASS City starting today.

Dr. Adisak concluded that in addition to developing the AFTERKLASS platform, the bank will bring in various experts from its teams, such as K-Expert, K SME, K Asset, and K Securities, to conduct intensive training activities for AFTERKLASS members on various topics, along with special activities that will allow members to compete for big prizes at the end of this year. This aims to make AFTERKLASS a quality online community for Thai youth, providing them with fun, knowledge based on their interests, and developing financial skills as a key to future success and growth, driving the country's business forward.

Thank you for the information from www.kasikornbank.com