AP is pleased to report its sales ranking from leading securities firms in the country as it ranks second in sales for the first half of the real estate market. Including sales from the new project, Life One Wireless, which opened for pre-sale on July 29, total sales for the first 7 months reached 23.2 billion baht, accounting for nearly 90% of the annual sales target. The company is moving forward to launch 18 new projects, marking the first time it will debut the most projects simultaneously, featuring 10 townhomes under the brand 'Baan Klang Muang - Pleno' starting from 1.69 to 8.99 million baht, 7 newly designed single houses under the brand 'The City - Centro' starting from 9.8 to 35 million baht, and 1 new condominium, Life Asoke-Rama 9, starting at 110,000 baht per square meter.

          Mr. Anupong Asavaphokin, Chief Executive Officer of AP (Thailand) Public Company Limited stated that the performance in the first half of the year has been very satisfactory. In the first half, the company achieved total sales of 15 billion baht, ranking second in the industry. When including sales from the latest project that opened for pre-sale on July 29, LIFE ONE WIRELESS, along with other projects, the total sales for the first 7 months (January-July) reached 23.2 billion baht, growing over 76% from the same period last year, representing 89% of the total sales target of 26 billion baht set for this year. The company is confident that with the remaining time and plans to launch new projects in the second half of the year (5 months from August to December), totaling 18 projects worth 28.75 billion baht, including 17 horizontal projects valued at 19.75 billion baht and a joint venture condominium project, LIFE Asoke-Rama 9, valued at 9 billion baht, it will definitely exceed the set sales target.

          “We continue to focus on our major goal of elevating AP to become one of the TOP 3 Developers in the Thai real estate business under the key strategy ‘Think and Create Differently’ (AP THINK DIFFERENT), emphasizing AP's strength in delivering quality residential products distinguished by design and space allocation, as well as a vision to share knowledge to develop quality personnel in the Thai real estate industry. The sales achieved reflect the confidence consumers have in AP's products. In the remaining five months of the second half of the year, we are ready to launch new products that differ from previous offerings, especially horizontal projects including single houses and townhomes. We have completely redesigned the house models, creating new design innovations for both the exterior and interior functionalities, which we believe will help drive sales beyond the set targets,”

          In 2017, the company plans to launch a total of 25 new projects valued at approximately 49 billion baht, divided into 9 single house projects worth 12.35 billion baht, 13 townhome projects worth 12.55 billion baht, and 3 condominium projects worth 24.1 billion baht, of which 7 projects have already been launched. The latest project launched is LIFE ONE WIRELESS, valued at 7.5 billion baht, which opened for pre-sale on July 29, generating sales of 6.466 billion baht. In the second half of the year (5 months from August to December), the company is ready to launch another 18 new projects worth a total of 28.75 billion baht, including 17 horizontal projects valued at 19.75 billion baht (7 single houses and 10 townhomes) and a joint venture condominium project, LIFE Asoke-Rama 9, valued at 9 billion baht, all of which will be ready for pre-sale between August and September.

          In terms of operational guidelines for developing horizontal products, in addition to focusing on differentiation, the company aims for single houses and townhomes under the AP brand to be the best choice for urban families (THE ULTIMATE CHOICE FOR URBAN FAMILY), whether in terms of strengths in location, creating differentiation through product design that meets the specific needs of customers under quality standards, through single houses under the brands THE CITY and CENTRO, while continuing the success of the brand ‘Baan Klang Muang’ as the market leader in high-end 3-story townhomes in the city and penetrating the PREMIUM AFFORDABLE townhome market priced at 2-4 million baht with the Pleno brand.

          In the remaining 5 months of the second half (August-December), the company is preparing to launch 17 horizontal projects at the sales offices of each project. All 17 projects will feature special innovations in design developed to meet the diverse needs of customers in each location. On August 19-20, with the event THE PHENOMENAL 10, for the first time, 10 new townhomes in the city under the brands “Baan Klang Muang and Pleno” will be launched simultaneously, with pre-sale prices and financial offers including a 100% refund and an additional discount of 100,000 baht for early registration, including (1) Baan Klang Muang Sathorn-Suksawat (2) Baan Klang Muang Ladprao-Serithai (3) Baan Klang Muang Ratchaphruek-Rama 5 (4) Baan Klang Muang Ram Inthra-Watcharapol (5) Pleno Ratchaphruek (6) Pleno Chaiprakiet-Chaeng Watthana (7) Pleno Phaholyothin-Rangsit (8) Pleno Sukhumvit-Bangna (9) Pleno Ram Inthra-Ring Road and (10) Pleno Phaholyothin-Watcharapol starting from 1.69-8.99 million baht.

          Additionally, there will be a pre-sale event for 7 new model single houses on October 29 - November 1, featuring the brand THE CITY for perfect family homes with 4 new locations (1) THE CITY Pattanakarn (2) THE CITY Bangna-KM7 (3) THE CITY Sathorn-Suksawat (4) THE CITY Pinklao-Bromratchachonnani starting from 9.8-35 million baht, and single houses under the CENTRO brand for modern families with 3 new locations (5) CENTRO Bangna-KM7 (6) CENTRO Phaholyothin-Vipavadee (7) CENTRO Ram Inthra-Jatujak starting from 4.99-15 million baht. Special registration and booking at the pre-sale event will receive an iPhone 8 and many other special privileges. For the condominium LIFE Asoke-Rama 9, the company is also ready to open for pre-sale at the end of September.

  “AP Thailand dares to be different, a leader in innovation for living”

 

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