Habitat Group is confident that the premium real estate market will perform well in the second half of the year. The company is moving forward with its plans to launch 2 major projects in the second half of 2017, including a condominium project in Wongamat, Pattaya, and a luxury residential project in Ruamrudee, Bangkok, with a total investment value of over 1 billion baht.

Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd., one of the leaders in developing premium real estate projects for investment, revealed the progress of investments in the first half of 2017, stating, "Habitat Group continues to follow its investment plan for 2017, valued at 2.5 billion baht, focusing on developing 6 projects in Pattaya. All projects will be in the form of premium residential and condominium units for investment, guaranteeing a rental yield of 7% per annum for a period of 5 years. Buyers will have the right to stay in the projects for 14 days per year, with rental management provided by a world-class 5-star hotel chain."

Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd.

In the first half of 2017, Habitat Group continued to develop 3 new condominium projects in Pattaya, including X2 Pattaya Oceanphere, Best Western Premier Bayphere Pattaya, and Bluphere Pattaya Managed by BW Premier Collection, achieving an average sales closure of over 70% across all projects. Additionally, the X2 Vibe Pattaya Seaphere project was sold out within the first 6 months and is set to open by the end of this year. The The Ville Jomtien project, the first of Habitat Group, achieved 100% sales closure in less than 2 years and has been part of the investment program since 2015.

Mr. Chanin stated, "Pattaya remains a strategic location for Habitat Group due to its rapid growth rate and significant potential, driven by the increasing number of tourists. In 2016, the average occupancy rate was over 78% per month, and it is the only location with full occupancy throughout all seasons. Furthermore, government policies promoting investment in the Eastern Economic Corridor and mega-project investments, such as U-Tapao Airport, which aims to accommodate 1.2 million passengers from 700,000 per year, and Sattahip Port, which will reduce travel time by 1-2 hours, along with the new motorway to Rayong, will positively impact the attraction of tourists and investors, further increasing demand. However, these factors have also led to rising land prices in Pattaya, especially in Wongamat and Na Jomtien, which are highly sought after by real estate developers, including Habitat Group, which has significant holdings in these strategic areas to prepare for expansion, confident that it can meet the investment and tourism needs of both investors and tourists effectively."

Projects in Pattaya

For its investment plans in the second half of the year, Habitat Group is preparing to launch 2 new projects worth over 1 billion baht, continuing to focus on the Pattaya area, which is a strategic location for Habitat Group. One project will be a condominium with 192 units on a 1-rai plot in Wongamat, Pattaya, valued at over 800 million baht, expected to launch in Q4 of 2017. Additionally, another luxury residential project on a plot not exceeding 1 rai in Ruamrudee, valued at over 250 million baht, is also set to launch in Q4 of this year. The company is confident that both projects will receive a positive response as the market for luxury residential and condominium units in central Bangkok remains in high demand from both Thai and foreign buyers.

Mr. Chanin concluded, "Habitat Group is confident that operations in the second half of this year will show improvement due to clearer economic policies and investments, leading operators to resume investments in various projects as planned, along with the increasing number of tourists, especially Chinese tourists, who are likely to invest in real estate. This will become another target group to watch closely. Habitat Group expects to achieve over 1.5 billion baht in presale sales and a 20% increase in rental income over the next 3 years to ensure returns for buyers as targeted."

Thank you for the information from: Habitat Group