EPG Launches AERO-ROOF Thermal Insulation Product to Target Construction Materials Market for Contractors and Architects
Associate Professor Dr. Chaliyo Witoorpakorn, Deputy CEO of Eastern Polymer Group Public Company Limited (EPG), a leading global manufacturer and distributor of polymer and plastic products, announced that EPG has continuously developed innovations and technologies to meet the needs of all customer segments. Recently, EPG's subsidiary, Aeroflex Co., Ltd., which produces and sells thermal/cold insulation under the AEROFLEX brand, has launched an innovative product called “AERO-ROOF Thermal Insulation”. This product is distinguished by its composition, made from a special synthetic rubber known as Ethylene Propylene Diene Monomer (EPDM) coated with aluminum foil, designed for installation under roofs, ceilings, or walls to effectively prevent heat from entering buildings. AERO-ROOF is lightweight, easy to install, and is a thermosetting material, making it non-flammable and resistant to melting when exposed to heat or flames. Additionally, AERO-ROOF is odorless, does not produce dust, and is not easily broken, which helps reduce allergy issues for users and does not pose health risks to residents.
AERO-ROOF plans to expand its customer base both domestically and internationally. Initially, the focus will be on penetrating the domestic market, targeting both private and public projects that involve significant investments. It is expected that the value of public sector projects will grow well. The company will concentrate on marketing to project customers such as industrial factories, shopping malls, hospitals, warehouses, and general customers who prioritize safety and cost-effectiveness. The company has begun to continuously introduce the product to contractors and architects to build confidence in its quality. Recently, the company participated in a booth at the Architect 2017 event, which received positive feedback for the product. For international market expansion, the company plans to target neighboring countries and others, currently conducting market studies.
Regarding EPG's overall operations in 2017/18, the company aims for revenue growth of over 10%, focusing on expanding markets both domestically and internationally. For the AEROFLEX thermal/cold insulation business, the emphasis will remain on marketing in Asia, particularly in Vietnam, Japan, and China. In the United States, the company is preparing to invest an additional 100 million baht in high-speed machinery. The domestic market will focus on expanding its customer base among project customers by selling directly to major construction contractors and system contractors. It is anticipated that government support for large-scale project investments and private sector investments will positively impact the thermal/cold insulation business in the long term, Dr. Chaliyo stated.