Sansiri Launches Brand Strategy for 2017 to present a complete living experience through the strategy Complete Your Living Experience. This builds on the company's business philosophy developed over more than 33 years to address the lifestyles and living patterns of various customer groups, including targeting new consumer segments. The company has allocated a budget of 50 million baht to launch the campaign "Fill Your Life with Good" highlighting 6 functions in residences that cater to every lifestyle in each project. The campaign's highlight is the introduction of the Educational Playground, which goes beyond a traditional playground in residential projects, marking a first in the Thai real estate and medical sectors, combining efforts to create a perfect living environment. This reinforces Sansiri's position as a market shaper, continuously elevating the standards of the Thai real estate market to provide the best living experience for its residents, aligning with its vision to become a global real estate developer.

Mr. Uthai Uthaisangsuak, Senior Vice President of Business Development and Condominium Project Development at Sansiri Public Company Limited, stated that in 2017, the company plans to enhance awareness of Sansiri's residential project developments through marketing communications under the strategy 'Complete Your Living Experience'. This strategy arises from Sansiri's commitment not only to develop residences but also to create a better life for its customers, adapting to rapidly changing customer needs. Therefore, the company must continuously adjust its brand strategy to ensure that Sansiri's brand is clearly positioned in consumers' minds, reflecting that everything created is thoughtfully designed from the customer's perspective, studying diverse consumer behaviors and gathering data on the housing needs of different customer groups. This helps create innovation in the Thai real estate sector, consistently meeting the needs of all consumer segments.

“Today, Sansiri is ready to take the next step to better meet the needs of customers across all age groups with diverse lifestyles. We are investing 50 million baht to launch the campaign 'Fill Your Life with Good', building on our brand strategy that emphasizes a perfect living experience, starting with a new series of advertisements to convey the idea that beautiful design must also provide practical benefits (Aesthetic Functionality). This reinforces that Sansiri is a pioneer in the real estate market and a leader in delivering the best living experiences to all Sansiri residents through continuous research and understanding of residents' needs by the Sansiri Design Solutions Department (DSD) and the Product Development team, to develop projects that precisely meet the lifestyles and living patterns of each customer group,” Mr. Uthai added.

Mr. Chaiyakorn Watanyu, Senior Director of Product Development at Sansiri Design Solutions Department, stated that the Educational Playground, one of the 6 functions launched today, represents a new chapter in Thai real estate by redefining the concept of playgrounds within residential projects to be “more than just a playground.” The Educational Playground was developed after Sansiri studied that this function meets the needs of new family customers, a key demographic for Sansiri, who are looking for projects with facilities for children. Inspired by playgrounds in residential projects abroad that incorporate activities beyond just play equipment, there are still few projects in Thailand that seriously develop child-friendly facilities. This marks the first time in the Thai real estate sector that such a playground is established in residential projects, developed by the Sansiri Design Solutions Department (DSD) and the Product Development team, with consultation from leading private hospitals in Thailand specializing in child development, such as Samitivej Hospital. They studied child development at various stages from age 2 to primary school, making this the first project in Thai real estate to have such a playground that truly meets the needs of new families. Currently, pilot projects include Kanasi Rangsit Klong 2, Sathasiri Pinklao Kanjana, and Sathasiri Bangkok Kritha, with more projects to follow in the future, such as Burasiri Watcharapol and Burasiri Ratchaphruek 345. Sansiri has allocated a budget of 20 million baht for the development of Educational Playgrounds in various projects this year, confident that it will promote child development at each stage in terms of physical health and enhance decision-making skills for children to grow up strong both physically and mentally,” he concluded.

Dr. Wasu Kamchaisert, Assistant Director of Samitivej Children's Hospital, stated, “Both Samitivej Hospital and Sansiri prioritize quality of life. Today, we are in an era where new parents place great importance on their children's development. This collaboration is a positive sign that a real estate company like Sansiri recognizes the importance of creating standard playgrounds that pay attention to every detail according to child development principles, such as the Edutainment Playground within Sansiri's pilot projects, in collaboration with child development experts from Samitivej. The design of play equipment created in partnership with Sansiri aims to promote child development through play and foster good family relationships. Parents can engage in stimulating age-appropriate development through various activities in the playground while ensuring their children's safety and encouraging them to exercise their minds and enhance their decision-making skills through climbing, jumping, and other activities suitable for their age, ensuring that children develop appropriately,” he added.

Mr. Uthai concluded, “Sansiri has allocated a budget of over 50 million baht for this campaign, focusing on building engagement between the brand and customers through digital media to directly reach consumer segments. Today, consumers are increasingly receptive to information through digital media, aligning with the company's policy of Digital Transformation to reinforce its potential as a leading real estate company in technology that comprehensively covers real estate and living in Thailand, aiming to become a globally recognized real estate company. We believe this campaign will help increase sales and enhance brand confidence among Sansiri's customer base.”

6 Functions from the 'Fill Your Life with Good' Campaign

  • “Underwater Music: A Pool That Doubles as a Stage”

A swimming pool enhanced with an underwater sound system, allowing residents to enjoy music continuously while swimming. Underwater music is available at The Line Sukhumvit 71 project.

  • “Co-Kitchen Space: A Shared Kitchen That Does More Than Just Food”

A shared kitchen that caters to condominium residents who sometimes want to cook seriously and have space for parties or barbecues. Available at The Line Phaholyothin - Pradiphat and The Line Sukhumvit 101 projects.

  • “Private Parking Space: A Home for What I Love”

Specially designed parking spaces that ensure customers can park confidently, regardless of vehicle height or width. The spacious parking slots with lighting arranged like a personal showroom for your beloved car are located at the 98 Wireless project.

  • “Educational Playground: More Than Just a Playground”

Our playground is designed for children to play and exercise their minds, promoting physical, emotional, and intellectual development by enhancing decision-making skills through games that emphasize climbing, jumping, and developing essential muscle strength. The playground is designed with consultation from child specialists at Samitivej Hospital, ensuring safety in materials used. It is located at Kanasi Rangsit Klong 2, Sathasiri Pinklao Kanjana, and Sathasiri Bangkok Kritha projects, with future projects like Burasiri Watcharapol and Burasiri Ratchaphruek 345.

  • “Cooliving Designed Home: Comfortable Without Air Conditioning”

Sansiri has developed an innovation called “Cooliving Designed Home,” which helps ventilate the house and reduce indoor temperatures, making every corner of the house comfortable.

This innovation includes key features such as:

“Solar Attic”: A fan and ventilation system under the roof powered by solar energy to reduce heat accumulation and improve indoor cooling.

“Breeze Panel”: Ventilation openings in the house that help circulate and ventilate indoor air.

“Shading Screen”: Sunshade designed based on the house's orientation, ensuring optimal sunlight and wind exposure.

“Texture Wall”: Walls with texture that help reduce heat from sunlight hitting the surface.

“Roof Shade”: Extended eaves or roofs that protect from sunlight and reduce heat.

Including “UV Shield Color”: Heat-resistant paint and “Green Glass” are available at Burasiri Watcharapol and future projects like Sathasiri Pinklao Kanjana and Burasiri Ratchaphruek 345.

  • “Panoramic View Fitness: A Fitness Center for Refreshment”

A fitness center that provides refreshing experiences for residents with a 180-degree view, designed with wide glass to fully enjoy the natural scenery, located at Burasiri Wongwaen Onnut, Sathasiri Wongwaen Lam Luk Ka, and other future projects like The Base Petchkasem and Mori Haus.

Thank you for the information from www.sansiri.com