A5 has announced its Q1 2026 performance, reporting total revenue of 215.74 million baht, with a backlog of over 1,062.86 million baht from luxury projects that continue to receive positive responses, particularly the “Cinq Royal The Eighteen Bangna KM.7” project, which has already achieved over 70% sales. This reflects the strong purchasing power of high-end customers, despite the overall economic volatility.

A5 is moving forward with new business expansions, building on the development of a Luxury Living Ecosystem by enhancing products, services, and comprehensive living experiences. The integration of Wellness Living concepts is a key focus in project development to meet the lifestyle and quality of life needs of high-end customers in the long term, while creating a New S-Curve and increasing recurring revenue to support sustainable growth. The company anticipates recognizing revenue from the new business starting in Q3 2026.

Mr. Supachok Panjathat, CEO of Asset Five Group Public Company Limited (A5), revealed that for Q1 2026, the company reported total revenue of 215.74 million baht and a net loss of 11.85 million baht, primarily due to the sluggish economic conditions and real estate market, which have led financial institutions to tighten credit approvals. This has resulted in some property transfers being postponed pending approval outcomes. Additionally, the company has implemented proactive marketing and inventory management strategies to accelerate sales during this highly competitive market environment.

However, the company is confident that the performance trend for the remainder of the year will improve continuously, driven by revenue recognition from the backlog, as well as support from sales and transfers of ready-to-move-in projects that continue to show positive growth. As of May 13, 2026, the company has a total backlog valued at 1,062.86 million baht from key projects including Cinq Royal The Eighteen Bangna KM.7, which has achieved over 70% sales, CINQUIÈME Krungthep Kreetha, Vana Ratchapruek-Westville, and Rachaya Eakmantra housing project in Udon Thani, which will gradually recognize revenue, reflecting a stable income base and supporting the company's long-term growth.

For the business direction in Q2 2026, the company is focusing on accelerating sales and transfers from ready-to-move-in projects, alongside careful management of costs and liquidity to maintain profitability and generate effective cash flow. The company will continue to develop its Product Strategy in terms of design, living functionality, and services to create differentiation and meet the needs of luxury customers seeking more than just housing.

In terms of marketing strategy, the company is taking a proactive approach by creating personalized Customer Experiences, along with conducting Online and Offline Campaigns, as well as organizing Private Viewings and Exclusive Community Events to foster engagement with high-end customers. Additionally, the company collaborates with premium partners across various industries, including lifestyle, health, and luxury services, to enhance the Ecosystem and effectively increase access to new customer bases.

Another key strategy is to increasingly integrate Wellness concepts into project and service development, focusing on space design, material selection, and creating living experiences that promote both physical and mental well-being, in response to the growing trend among high-end consumers who prioritize quality of life and well-being.

At the same time, A5 is continuing to expand its growth through new businesses such as Upper Class Solution and A5 Design, which have received positive feedback from both existing and external clients due to the demand for premium Interior and Architectural Solutions. Revenue from these businesses is expected to start being recognized from Q3 2026 onwards and will be another significant driver in creating a New S-Curve for the company in the future.

“The company aims for growth under the Quality Growth approach, emphasizing revenue, profitability, and risk management simultaneously, while progressing towards becoming a developer of a Luxury Living Ecosystem that integrates housing, services, health, and premium lifestyle experiences to meet the long-term quality of life needs of customers and create sustainable value for shareholders,” Mr. Supachok stated.