Beger Paint Co., Ltd. reinforces its leadership in paint innovation and coating technology by elevating "paint" from a surface decoration material to nano-level structural protection materials that play a crucial role in the durability and lifespan of buildings.

At the Architect Expo 2026 held from April 28 to May 3, 2026, at Challenger Hall, Impact Muang Thong Thani, Beger presented a new direction for the paint industry under the concept of "No.1 Coating Innovation" and launched the BegerShield innovation, reflecting a significant transition in the construction sector.

From "Heat-Reducing Paint" to "Structural Protection Materials"

Beger’s expertise began with BegerCool Heat-Reducing Paint, developed over 20 years and used in buildings for over 18 years, proving its effectiveness in reducing temperature and energy consumption. Currently, Beger has advanced to BegerShield, which not only reflects heat but also elevates to “structural protection at the material level”, accommodating increasingly harsh environments, including heat, humidity, and pollution.

Graphene Shield Technology: Nano Technology for Long-Term Durability

The core of BegerShield is Graphene Shield Technology, which incorporates “graphene”, a carbon nanostructure material, into the paint film to enhance comprehensive protection.

Key features include:

  • Increased strength and flexibility of the paint film
  • Reduced permeability to water and oxygen
  • Resistance to sunlight, heat, and harsh environments
  • Extended lifespan of building structures

Graphene is an advanced material recognized globally, with its discovery awarded the Nobel Prize in Physics, reflecting its scientific potential and practical applications in the industry.

Innovation Addressing Both Performance and Efficiency

BegerShield is designed in a 2-in-1 system (primer and topcoat in one product), which reduces work steps and enhances construction efficiency.

Benefits include:

  • Reduced working time
  • Lower labor costs
  • Reduced resource usage
  • Increased convenience of use

This concept reflects Beger’s innovation development that considers both product performance and real-world efficiency.

Winner of ASA Platform Selected 2026: Smart Innovation at Architect Expo 2026

At the Architect Expo 2026 on April 30, 2026, the BegerShield innovation received the ASA Platform Selected 2026: Smart Innovation Award from the Association of Siamese Architects under Royal Patronage.

This award reflects:

  • Advancements in industrial paint technology
  • Alignment with modern building design trends
  • Recognition from experts in the architecture field

Real Innovation Experience at the Beger Booth

At the booth, visitors experienced a new presentation format that integrates technology and design through:

  • 3D Technical Mockup “Beger Turtle” simulating real surfaces in 360 degrees to demonstrate the performance of the paint system in a virtual environment
  • Immersive Color Installation opening a new perspective on “color” as a material that plays a role in structure, not just for aesthetics

Beger Redefining the Paint Industry

The launch of BegerShield and the recent award reflect Beger’s transition into a new role as a leader in Coating Technology and Innovation, moving from “paint for surface coating” to “materials that protect structures at the nano level”, driving the paint industry towards a future focused on durability, performance, and long-term sustainability of buildings.