Jorakay Corporation Co., Ltd., a leader and expert in comprehensive construction, repair, and decoration materials, is advancing to set a new standard for the Thai construction industry at Architect '69 through the JORAKAY EXPERT PAVILION. This cutting-edge booth not only stands out with its creative design but also reflects an interesting sustainability concept. Jorakay is committed to driving its business according to the vision "Build Today, Beyond Tomorrow" to emphasize its identity as "JORAKAY EXPERT," specializing in addressing construction pain points and creating new values based on real user feedback, covering everyone from homeowners to contractors and project developers. The company presents innovations across 6 clusters that encompass all aspects of construction, supporting structural work, flooring, walls, rooftops, and even mega projects, showcasing Jorakay's role as a comprehensive construction innovation leader.

Jorakay reveals that the construction industry in Thailand is entering a significant turning point. Data from the Economic and Business Research Center of Siam Commercial Bank (SCB EIC) indicates that those planning to build homes have significantly changed their demands, focusing on three main trends: 1. Smart Value Living, where home builders seek value while prioritizing structural integrity to prevent long-term repair costs; 2. Adaptive Living, which allows for flexible home design and functionality to accommodate working from home, pet care, or family members of all ages, with future expansion or renovation in mind; and 3. Green Living, emphasizing the use of energy-efficient and environmentally friendly construction materials.

Meanwhile, construction business operators face the primary challenge of maintaining quality control to avoid long-term issues. For material manufacturers, the challenge lies in meeting market demands for products that reduce carbon dioxide emissions and are environmentally friendly. Successfully addressing these needs will enhance competitiveness in the premium market. Additionally, leveraging technology to improve management efficiency and customer service is essential for modern product manufacturers. This data clearly indicates that the Thai construction materials market is no longer competing on price but on quality, innovation, and sustainability.

Dr. Jirath Sirichalermpong, CEO of Jorakay Corporation Co., Ltd., stated, "In a rapidly changing world, the construction materials industry is facing a significant transition. Today, the market is no longer just about price competition but is measured by quality and innovation, alongside a noticeable shift in consumer behavior towards environmental consciousness. The new generation understands that a better environment leads to a better life for everyone. Jorakay will continue to develop innovations that address users' pain points and drive the industry towards sustainability, ensuring that choosing Jorakay products means choosing quality, efficiency, and a commitment to health and the environment."

"For over three decades, Jorakay has witnessed the evolution of the construction industry through various eras, maintaining its leadership by continuously innovating solutions that meet user needs and setting new standards for the Thai construction sector. One thing that has never changed is our commitment to the highest quality standards, derived from deep market understanding and ongoing research and development, to build long-term trust and confidence among customers. Amidst the current economic uncertainty, Jorakay products are ready to be a high-quality, durable, and cost-effective choice for homeowners, contractors, or project owners. We believe that visitors to the JORAKAY EXPERT PAVILION at Architect '69 will be inspired by construction innovations rooted in quality, efficiency, and sustainability in every dimension," Dr. Jirath concluded.

At Architect '69, Jorakay presents a new experience through the JORAKAY EXPERT PAVILION, designed by Integrated Field, a Thai design company that boldly breaks traditional design boundaries. The concept places sustainability at the heart of the project, with the entire structure built from over 1,000 pieces of "plantation pine plywood," a natural material that is low in carbon emissions, strong, and flexible, forming a modular structure that can be disassembled and reused. This reflects that Jorakay's sustainability concept is not only in its products but in every detail of the design. The intention behind designing a booth structure that can be disassembled and reassembled for future opportunities reinforces Jorakay's vision of Build Today, Beyond Tomorrow, considering sustainability for the future. Additionally, visitors will encounter a special highlight, a crocodile sculpture named "Nong Khae," made from the same modular parts, where booth visitors can rest on its back, emphasizing design that comes with functionality.

Inside the JORAKAY EXPERT PAVILION, Jorakay showcases over 30 years of comprehensive expertise through 6 clusters that cover all aspects of construction innovation:

1. TILING EXPERT - Innovations and expertise in international standard tile installation, covering everything from tile installation equipment to decorative tile accessories (K CERA). A key highlight is the Jorakay cement adhesive with Dustless Technology, which reduces dust dispersion by up to 80%, and the environmentally friendly JORAKAY Green Pack cement adhesive packaging that meets user needs while caring for the environment.

2. FLOORING EXPERT - Professional flooring innovations for a solid foundation in every usage area, featuring highlights such as Jorakay Floor Smooth Patch, a thin concrete surface repair mortar with high adhesion and abrasion resistance, suitable for traffic areas and sloped surfaces, and Jorakay Road Fix Express, a ready-mixed mortar for thin concrete surface repairs that can be activated within 6 hours with superior adhesion.

3. WATERPROOF EXPERT - Comprehensive waterproofing solutions from foundations to rooftops and swimming pools, presenting products like Jorakay Flex Shield, a single-component cement waterproofing solution with high flexibility, excellent crack sealing, UV resistance, water pressure resistance, and non-toxic properties.

4. STRUCTURE EXPERT - Innovations in public utility structural work for various environments, showcasing highlights like Jorakay Repair Mortar, a ready-mixed mortar for structural repairs that can withstand high compressive strength with excellent adhesion.

5. SEE JORAKAY EXPERT - Innovations in paint made from natural materials under the Ecological Paint concept, safe for users and the environment, reflecting a commitment to health and environmental sustainability. At Architect '69, Jorakay launched 4 new items in the SEE JORAKAY line: 1. Jorakay Easy Clean G Plus Premium, a premium emulsion paint for interior use that integrates graphene technology to inhibit viruses and bacteria while absorbing formaldehyde from the air; 2. Jorakay Silk Clean Premium, a silicate emulsion paint for exterior and interior use that reduces moisture in walls, minimizes dirt adhesion, and is easy to clean; 3. Jorakay Granito, a decorative paint for exterior and interior use that mimics granite with no volatile organic compound odor and excellent adhesion; 4. Jorakay Limora Premium, a paint made from natural lime (Lime Wash) that uses technology to highlight the unique characteristics of Lime Wash, creating beautiful color and texture dimensions.

6. JORAKAY EASY - A new brand that simplifies all home-related tasks, offering a set of repair, decoration, and cleaning products for modern homeowners, designed for ease of use and understanding, even for beginners, with detailed usage instructions. Special! Exclusive promotions during the event offer up to 40% off when purchasing JORAKAY EASY products at the Jorakay booth during Architect '69 from April 28 to May 3, 2023.

In addition to the innovations across the 6 clusters, the JORAKAY EXPERT PAVILION also hosts the EXPERT TALK stage, gathering esteemed experts, architects, designers, and real users to share experiences and in-depth knowledge, along with product demonstrations and innovative product usage from Jorakay from April 28 to May 3, 2023.

  • April 28, 2023, 14:00 - 15:00 - Attend the panel discussion on “JORAKAY EXPERT: Jorakay, the Expert in Comprehensive Construction Innovations,” enhancing construction with innovations from the 6 clusters, reflecting sustainability concepts by Dr. Jirath Sirichalermpong, CEO of Jorakay Corporation Co., Ltd.
  • May 1, 2023, 15:00 - 16:00 - Hear the inspiration behind the booth design from the designers in the topic “JORAKAY EXPERT PAVILION: From Modular Systems to Endless Possibilities” by Khun Thanaporn Kittisrikangwan (Khun Ball) and Khun Kongpop Amornpathasilp (Khun Kong), architects and booth designers from IF (Integrated Field).
  • May 2, 2023
  • 11:30 - 12:30 - Attend the talk on “PASSIVE HEALTH INFRASTRUCTURE FOR SMART HOME LIVING” - Passive health protection: When a home is 'smart' enough to take care of us even while we sleep, by Khun Thiti Sriratana, Chief Innovation Officer of Jorakay Corporation Co., Ltd., Khun Prin Jongsukkitpanit, co-founder/director of Wessoo Collaboration Co., Ltd., Dr. Jitpat Charoenwiwat, Senior Director of Nebula Corporation Co., Ltd., and Khun Natthapol Kaewkan, owner of LEAFY MASSAGE health massage shop.
  • 15:00 - 16:00 - Attend the talk on “RIGHT MATERIALS, UNLOCK CREATIVITY” - The right materials enable creativity to go further, by Khun Chanasit Cholasuk, Khun Apichart Srirajanapinyong, architects, designers, and co-founders of Stu/D/O Architects, and Khun Bodin Plangku, designer and founder of Context Studio.
  • May 3, 2023, 15:00 - 16:00 - Invite pet lovers to join the talk on “EASY LIVING WITH PETS: Designing happiness for pet-friendly homes” - The most beautiful home is one where everyone (including pets) feels comfortable, by Khun Chinthorn Atsarapatthit, Managing Director of K Cera Co., Ltd.

Join us in exploring new dimensions of construction innovation and enjoy special discounts of up to 40% on JORAKAY EASY products at the JORAKAY EXPERT PAVILION, booth number F113, at Architect '69 from now until Sunday, May 3, 2023, at Challenger Hall, Impact Muang Thong Thani. Follow news and new innovations from Jorakay on the Jorakay Facebook page, JORAKAY Line Official: @jorakayfamily, and the website www.jorakay.co.th.