When it comes to horizontal housing, the name <\/strong><\/span>“BRITANIA” (<\/strong><\/span>Britania<\/strong><\/span>) <\/strong><\/span>is certainly among them. Where is the business headed today? <\/strong><\/span>Britania invites you to find the answers <\/strong><\/span>along with the beginning of the story over the past <\/strong><\/span>10 <\/strong><\/span>years <\/strong><\/span>on the path of real estate business development with <\/strong><\/span>Kriss Techasamma, CEO <\/strong><\/span>of Britania Public Company Limited <\/strong><\/span>(Public) or <\/strong><\/span>BRI, who is ready to reveal the strategies driving the current residential business.<\/strong><\/span><\/p>

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Mr. Kriss Techasamma, CEO of Britania Public Company Limited <\/strong><\/span>(Public) <\/strong><\/span>recounts that <\/span>10 <\/span>years ago, around the year <\/span>2016, <\/span>Britania was like a New S-Curve for its parent company, <\/span>Origin Property Public Company Limited (ORI), <\/span>which primarily developed condominiums and aimed to expand its business into horizontal housing (landed housing) under <\/span>
Origin House Company Limited with a registered capital of <\/span>1 <\/span>million baht, choosing a familiar location in the ‘Eastern Zone’. The first project was launched under the name “Britania Srinakarin,” featuring single-family and twin houses <\/span>2 <\/span>stories with <\/span>149 <\/span>units, which started selling in November <\/span>2017. The response was very positive, and it took just over a year to sell out the project. After that, the company continued to expand aggressively, using a multiplication strategy to increase its portfolio and grow the brand <\/span>“<\/strong><\/span>Britania<\/strong><\/span>”<\/strong><\/span>, which began to gain recognition in the horizontal housing market, leading to the decision to change the name from Origin House to <\/span>“<\/span>Britania Company Limited<\/strong><\/span>”<\/strong><\/span> in the year <\/span>2019 <\/span>to reflect the brand's identity and enhance the recognition of the name <\/span>“Britania”<\/strong><\/span> in the housing market, with a distinctive English-style home identity.<\/span>

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Transforming from <\/strong><\/span>New S-Curve <\/strong><\/span>to <\/strong><\/span>“<\/strong><\/span>Flagship” <\/strong><\/span>Spin-off <\/strong><\/span>into the Stock Market<\/strong><\/span><\/p>

Even during the COVID-19 pandemic, the company did not let this hinder its commitment to important growth milestones. The management and team continued to transform from <\/span>New S-Curve <\/span>to <\/span>“<\/span>Flagship”<\/span> by <\/span>spin-off from Origin's business as the first subsidiary to be listed on the Stock Exchange of Thailand, adding “<\/span>Public Limited<\/span>” to the company name in <\/span>2021 <\/span>and using the stock market abbreviation “<\/span>BRI”<\/span>. Engaging in the development of horizontal residential properties, including single-family homes, twin houses, townhomes, and other real estate, amidst a diverse market landscape, Britania has differentiated itself by developing <\/span>50 <\/span>projects over <\/span>10 <\/span>years, with a total project value of <\/span>64,519 <\/span>million baht and serving over <\/span>4,600 <\/span>families across Bangkok, its suburbs, the EEC, and key tourist provinces under <\/span>5 <\/span>main brands covering all segments, including townhomes, twin houses, single-family homes, and vacation homes.<\/span>

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The first group of homes is developed under the brand <\/span>“Brighton”<\/strong><\/span>, a brand for twin houses and townhomes priced from 2.5 to 4 million baht. The second group includes the brand <\/span>“Britania”<\/strong><\/span>, which offers single-family homes, twin houses, and townhomes in the mid-end price range of 4 to 8 million baht and above. The third group targets the high-end market under the brand <\/span>“Grand Britania”<\/strong><\/span>, featuring premium single-family homes priced from 8 to 20 million baht and above. The fourth group includes luxury single-family homes priced from 20 to 50 million baht and above under the brand <\/span>“Belgravia”<\/strong><\/span>, while the fifth group introduces a new brand for luxury pool villa vacation homes under the brand <\/span>“Balco”<\/strong><\/span>, targeting customers seeking luxury vacation homes priced from 32 to 60 million baht, focusing on projects close to nature and prime locations.<\/span>

With world-class destination potential such as Bang Tao, Phuket, it meets the needs of those looking for luxurious vacation homes that pay attention to detail and privacy. In the second quarter of this year, Britania is preparing to gradually recognize revenue from the transfer of ownership of the Balco Bang Tao Beach project, valued at over 1,350 million baht.<\/span>

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Partners + <\/strong><\/span>Synergy <\/strong><\/span> in the <\/strong><\/span>BRI <\/strong><\/span> group is another key success factor driving growth.<\/strong><\/span>

Joint venture strategies with major partners from Japan and local allies have been a strategic tool that <\/span>Britania has chosen to implement since announcing its business plan for 2022 under the concept of <\/span>‘Growth Together’<\/strong><\/span>, continuing to the present. The company has partnered with landowners to jointly develop several projects, such as <\/span>Sotetsu Group<\/strong><\/span> from Japan, collaborating on the development of the Belgravia Exclusive project in Ratchaphruek-Rama 5, which is a luxury single-family home, <\/span>Nomura Real Estate Development<\/strong><\/span> collaborating on the Britania Home Bangna Km. 17 and Britania Town Bangna Km. 17 projects, <\/span>LOFIS (THAILAND)<\/strong><\/span> developing the Grand Britania Kukut Station, Britania Amata-Panthong, and Grand Britania Bangna Km. 35.<\/span>

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“<\/strong><\/span>Britania<\/strong><\/span>” is laying out its game plan for 2026, emphasizing <\/strong><\/span>Crafted for Better Living <\/strong><\/span>to foster long-term growth.<\/strong><\/span>

Because the real estate business has its ups and downs according to economic conditions, Mr. Kriss acknowledges that <\/span>“This year is another challenging year, a test of strength. Despite factors from the energy crisis and uncontrollable conflicts in the Middle East, these situations can be viewed as ‘challenges’ that help build a foundation for future success. We need to adapt quickly and work even harder. This year, we focus on collaboration <\/span>(Synergy) <\/span>with partners and companies within the Origin Group to create greater collective power and develop new business models.”<\/span>

As for <\/span>BRITANIA, how will it grow? <\/span>Mr. Kriss<\/strong><\/span> reveals the business operation strategy under the concept of <\/span>“Crafted for Better Living”<\/strong><\/span>, reflecting the intentional design of every aspect of Britania. The main goal this year is “not just to be a home developer but to create an environment conducive to a better quality of life in the long term,” focusing on enhancing the happiness of residents in every dimension, making Britania homes the foundation for a better life every day through <\/span>4 <\/span>key strategies that will redefine living for the better in the long term.<\/span>

  • BRITANIA Investment Property <\/strong><\/span> focuses on developing projects in high-potential locations with clear rental demand, such as <\/span>

areas near job centers, industrial estates, potential locations in Bangkok, and tourist cities like Phuket, to accommodate real estate investors seeking long-term returns. At the same time, we have a professional management system, with a team from <\/span>Hampton Hotel & Residence Management <\/span>or <\/span>HHR, which has over <\/span>10 <\/span>years of experience in the Origin Group, managing service residences to hotel standards, overseeing comprehensive rental asset management, opening new investment opportunities for investors.<\/span>

  • BRITANIA Wellness Residence<\/strong><\/span> is among the first developers to prioritize <\/span>Longevity, <\/span>or quality longevity, focusing on both physical and mental health and long-term living. Every aspect of the home is designed to be more than just a residence, creating spaces that promote the best health for residents. Britania has also partnered with <\/span>THE LONGEVIST, <\/span>experts in anti-aging and proactive health care, to apply knowledge and innovations in <\/span>Longevity <\/span>to real living environments, enhancing quality of life, ensuring residents are healthy, live long, and enjoy sustainable happiness at all times.<\/span>
  • BRITANIA Community<\/strong><\/span> aims to create moments of happiness and strengthen bonds across generations by focusing on building <\/span>

a quality living community, designing common areas that connect residents and promote family relationships through various activities, covering health activities, pet-friendly activities, and family events.<\/span>

  • BRITANIA Care Service<\/strong><\/span> connects residents with leading business partners to care for their long-term quality of life, collaborating with <\/span>

over 50 partners, including leading pet care brands such as Pando, Pet dé Bath, and Pets' Ville, enhancing exclusive privileges that cater to the modern lifestyle of Pet Friendly Living, treating pets as family members. Additionally, there are services for house cleaning, garden care, laundry, pet care, car maintenance, and health and wellness services, allowing residents to choose services through <\/span>Britania Connect <\/span>on a monthly or annual basis.<\/span>

In 2026, Britania plans to launch <\/span>3 <\/span>new projects with a total value of <\/span>3,200 <\/span>million baht, focusing on high-potential locations in Bangkok and provinces, including <\/span>Belgravia Exclusive Pinklao-Bromratchachonnani<\/strong><\/span>, a luxury home project with a first-phase value of <\/span>800 <\/span>million baht, reflecting the elevation of living standards to meet the needs of premium customers. Britania also creates differentiation by introducing a new real estate model that transcends traditional boundaries with another significant highlight, “<\/span>BRILLIANT AVENUE”<\/strong><\/span>, aiming to create new growth opportunities under the concept of <\/span>“WHERE WORK AND LIFE BALANCE, <\/strong><\/span>where business and happiness converge perfectly.”<\/strong><\/span> This project features Lifestyle Mixed-Use Residences, where it is not just a business space but a harmonious blend of living and working in one area, with a first-phase project value of 1,200 million baht.<\/span>

Additionally, it collaborates with <\/span>Alpha Industrial Solutions Co., Ltd.<\/strong><\/span>, which specializes in industrial properties, including factories and warehouses for rent within the Origin Group, to develop <\/span>“BRILLIANT BUSINESS PARK”<\/strong><\/span>, reflecting Britania's evolution from primarily a residential developer to a comprehensive business system developer, designed to be an intelligent business space that meets all objectives for multifunctional business management, integrating showrooms, studios, offices, and residences seamlessly in one area, targeting the new generation of customers with a hybrid lifestyle. The first five strategic locations include Rama 2, Bangna-Trad, Amata City, Laem Chabang, and Rayong, with a first-phase project value of 1,200 million baht.<\/span>

Over the past 10 years, Britania has not only been a developer of housing projects but has committed to creating communities and lifestyles that cater to all generations, elevating to Wellness Residences to promote sustainable quality of life, emphasizing Longevity or quality longevity in physical health, mental well-being, and long-term living. Every aspect of the home is designed to be more than just a residence, ensuring stability and full potential for future growth, while delivering spaces of happiness and fostering sustainable growth alongside every family.<\/span>

Because Britania believes that <\/span>“a home”<\/strong><\/span> is truly a space of happiness for residents, as evidenced by continuous growth over the past <\/span>10 <\/span>years, committed to fostering bonds while caring for the happiness of every Britania family. Britania is preparing to offer its first bond issuance of 2026, consisting of 2 series with maturities of 1 year and 9 months and 2 years and 9 months, with an interest rate between [5.65 – 6.15]% per year, through 14 financial institutions, with a credit rating of “<\/span>BBB-” <\/span>and a “<\/span>Stable” <\/span>outlook by Tris Rating Co., Ltd., scheduled for issuance and sale between May 5 - 7, 2026. For more details, visit: <\/span>https://oriurl.com/py7wcybb <\/span>