Central Group, through Central Pattana Public Company Limited, has created a historic phenomenon with over 15 million attendees nationwide, marking the highest number for several consecutive years. This showcases the power of Thailand's Songkran on the global stage, elevating it to a world-class festival through "Thailand’s Songkran Festival 2026" and "centralwOrld Songkran Fest 2026," which span the entire country and continue until the end of the water festival. Central shopping malls have transformed into global celebration destinations, blending culture and entertainment on a grand scale, featuring over 400 artists to create the most comprehensive and magnificent Songkran experience in the country.
Breaking all records! Creating four historic phenomena of Thai Songkran, Global Spotlight! Reflecting the power of a world-class festival, the number of attendees, both Thai and international tourists, exceeded 15 million nationwide, with Central World attracting over 1.5 million visitors throughout the event.


The number one phenomenon online, creating an impact of Thai Songkran on global social media with over 300 million VIEWS and the highest ENGAGEMENT of over 33 million. It achieved No. 1 Share of Voice & Share of Engagement across all platforms on Facebook, TikTok, Instagram, YouTube, and X (Twitter), trending on X both in Thailand and worldwide. A Historic Moment! For the first time, “Miss Songkran” Opal-Suchata Chuangsi appeared in the look of “Raksasa Devi,” wearing a full traditional Thai imperial outfit along with “The Blue Crown.” This moment was highly anticipated by beauty pageant fans worldwide, showcasing the beauty of Thai culture to an international audience before joining in the water festivities closely with hundreds of thousands of tourists, creating a viral moment that reflects fun, accessibility, and a new image of the Thai festival on a global level.


Fandom Phenomenon! Uniting the power of Pop Culture and Asian Fandom, introducing the first “Mr. Songkran” duo of Central Pattana, ‘Thomas–Kong,’ along with a lineup of Y-Series and T-POP artists such as Freen–Becky, Keng–Nam Ping, Tle–First One, Yin–War, Shelly–Pandao, and PERSES, creating a nationwide roadshow phenomenon. This reinforces the power of Gen Z & Fandom Economy that drives the festival to the global stage. Central Songkran has gained international recognition and is attracting attention from leading foreign media, showcasing its grandeur to the world in various languages including English, Chinese, Korean, and Malay. It emphasizes the power of Thai Soft Power through culture, music, and lifestyle. Meanwhile, global media has dubbed Thai Songkran as the “World Water Festival,” playing a significant role in the economy and tourism, reflecting the potential of the Festival Economy in stimulating travel, spending, and income distribution across the country, while reiterating its UNESCO designation as an “Intangible Cultural Heritage” that connects people worldwide through culture, tradition, and contemporary fun.


At the same time, Central Pattana continues to build a “world-class festival platform” throughout the year through festivals, events, and entertainment across the country, elevating Central shopping malls to become celebration destinations. It aims to push Thai Songkran towards a World-Class Festival Experience that integrates culture, entertainment, and international tourism, reinforcing Thailand's position as a Global Festive Destination.