HHR is moving forward to create a new phenomenon in the accommodation and tourism industry with the launch of the 'Multi-City Workation' campaign, redefining the Long Stay lifestyle to embrace a new dimension of flexibility and seamlessness. This initiative caters to digital workers who seek to harmoniously blend work and leisure, enhancing the living experience beyond a single location, allowing for a free-flowing lifestyle across various key cities in Thailand.

Ms. Pinita Silpasuwan, Managing Director of Hampton Hotel and Residence Management Co., Ltd. (HHR), a subsidiary of Primo Service Solution Public Company Limited (PRI), stated that the global consumer lifestyle trend is clearly changing, especially among modern workers who prioritize 'Flexibility' over long-term residence in one place. This shift has led to the increasing popularity of Multi-City Living, or renting accommodations in different locations over time. Research indicates that the number of Digital Nomads, or location-independent workers, exceeds 35 million globally, with an annual growth rate of 10-15%. Southeast Asia, particularly Thailand, has become a primary destination due to factors such as cost of living, quality of life, and digital infrastructure that effectively supports remote work.

HHR is ready to leverage its residential management capabilities, boasting a comprehensive portfolio across five major cities in Thailand: Bangkok, Samut Prakan, Chonburi, Rayong, and Phuket. With over 2,000 residential units across 14 projects, all located in economic and tourism hubs, HHR can genuinely support the Multi-City living model. Customers can choose to stay and change locations continuously under the same service standards across all projects. Additionally, HHR enhances the living experience through an End-to-End Service concept under the idea of 'One Contact, Multiple Cities,' allowing customers to manage everything through a single point of contact, including hotel-standard cleaning services, transfer bookings, travel programs, and lifestyle activity reservations in each city, along with well-prepared common areas such as Co-Working Spaces, Executive Workspaces, and Business Lounges. This comprehensive service ecosystem reduces hassle and increases convenience in all aspects of life.

“This trend reflects that consumers are not just looking for 'accommodations' but are seeking a 'lifestyle' that is mobile, integrating work and travel seamlessly. This presents a significant opportunity for HHR to develop hospitality services that meet the evolving needs of modern consumers, thus launching the 'Multi-City Workation' campaign, which embodies the 'Stay Seamlessly' concept, allowing customers to plan their travels in advance and choose to stay in various cities continuously, all conveniently managed in one place without worrying about accommodation arrangements at each destination,” said Ms. Pinita.

'Multi-City Workation' is a new definition that integrates living and travel.

Multi-City Workation is a new 'Hospitality Solution' that is not just an ordinary travel program but a Lifestyle Solution for modern individuals, designed by HHR to seamlessly integrate living and travel, providing customers with the following highlights:

  • Premium service at a 5-star hotel standard
  • Flexible Living that adapts to lifestyle changes
  • Stay Seamlessly Across Cities allows stays in multiple cities under one plan without needing to re-arrange each time
  • Advance travel planning available
  • One Contact, Multiple Cities manages everything in one plan, reducing hassle, with the ability to choose the number of months and cities
  • Change cities without starting anew, with a minimum of 1 month per city

Additionally, it supports both work and leisure simultaneously (Work & Lifestyle Integration), providing customers with an experience beyond standard stays, offering privileges such as fully furnished rooms ready for occupancy, housekeeping and room care services, and project amenities including Fitness, Co-working Space, Swimming Pool, hospitality care by the HHR team, seamless city transitions, and the option to purchase activities or lifestyle experiences in each city.

Thus, the 'Multi-City Workation' program is not just a travel program but a Lifestyle Solution for modern individuals that HHR is ready to elevate to a 'Premium Service' through the creation of an ecosystem that can develop various aspects to meet customer needs effectively. Interested parties can follow up for more details about the campaign and plan their travels by calling 02 081 0000.

For Hampton Hotel and Residence Co., Ltd. (HHR), it operates in the management of projects in the form of leasing and services equivalent to hotel services (Hotel & Residence Management Operator), divided into two parts: 1. Asset Management, helping manage tenants or guests to generate income or returns according to the goals of the hotel or residence owners, and 2. Collaborating on decoration planning, sourcing services and amenities for tenants or guests to create an excellent experience for visitors.

To reinforce its plan to expand the management of residential projects and HHR's commitment to elevate residential products, including serviced apartments and condos to 'Residences,' focusing on management in the form of leasing and services equivalent to international hotel standards, providing accommodations that meet diverse needs (Residences for All Desires) under HHR Service, which is exclusive, offering a superior living experience (Lifestyle Enriched with Benefits Beyond the Ordinary) such as Housekeeping, Laundry, Personalized Requirements, and Spa On Call, along with strong Operations Standards (SOP, Guest Experience, Guest Loyalty) alongside the sales and marketing team (Distribution Team) in areas of Digital Multi-Channel Marketing, B2B Team Corporate & Agent, and Reservations & Revenue Management.