• HHR, part of the Primo Group, is expanding its management operations into high-potential locations in the EEC and Phuket, adding 4 new projects: The Hampton Suites Bangna, Origin Play Bangsaen by Hampton, The Hampton Suites Rayong, and The Origin Kathu Patong by Hampton.
  • The portfolio now covers 5 major cities with 14 projects, aiming to increase condominium units to 2,000 to meet the rising rental market demand.
  • This reinforces HHR's commitment to international service standards under HHR Services, providing diverse housing solutions that truly meet various needs.

Ms. Pinita Silpasuwan, Managing Director of Hampton Hotel and Residence Management Co., Ltd. (HHR), a property management business under Primo Service Solutions Public Company Limited (PRI), revealed that HHR operates in the Living Services sector, focusing on residential property and serviced apartment management after project completion. Currently, HHR has expanded its portfolio from 10 to 14 projects in Q1 2023, resulting in over 2,000 total units across 5 major cities in economic and tourism areas including Bangkok, Samut Prakan, Chonburi, Rayong, and Phuket.

This expansion emphasizes HHR's commitment to enhancing residential products, transforming serviced apartments and condominiums into "Residences" with management standards comparable to international hotels, providing diverse housing solutions (Residences for All Desires) under the exclusive HHR Service, offering an enriched lifestyle experience with benefits beyond the ordinary, such as housekeeping, laundry, personalized requirements, and spa on call, alongside strong operational standards (SOP, Guest Experience, Guest Loyalty) supported by a sales and marketing team (Distribution Team) in areas like digital multi-channel marketing, B2B corporate and agent teams, and reservations and revenue management.

Recently, the company has taken on 4 new premium projects in the EEC and Phuket, including:

1. The Hampton Suites Bangna: A 26-story high-rise condominium with 774 units located on Bangna-Trad Road, part of One Origin Masterpiece Bangna, a mixed-use building featuring leading retail shops, offices, hotels, and condominiums with both residential and serviced apartment spaces managed by HAMPTON.

2. Origin Play Bangsaen by Hampton: A 32-story high-rise condominium with 491 units, featuring a sky lounge with sea views, conveniently located about 400 meters from Burapha University.

3. The Hampton Suites Rayong: A 29-story high-rise condominium with 452 units, offering complete amenities for business meetings, including a business center, meeting rooms, swimming pool, fitness center, spa, sky lounge, and rooftop outdoor theater, along with a serviced apartment offering long-term returns of 5-9% per year for 10+10 years.

4. The Origin Kathu Patong by Hampton: An 8-story low-rise condominium with 617 units and 7 retail shops located on Phra Phuket Kaew Road in Phuket, about 10 minutes from Patong Beach and Old Town Phuket, surrounded by key locations such as Kathu Municipality, Prince of Songkla University Phuket Campus, and various activities like Red Mountain Golf Club and Andamanda Water Park, ideal for both residents and investors looking to enter the real estate market.

Additionally, HHR boasts strong management experience in hotel and serviced apartment operations for over 20 years, with a robust long-stay client network, particularly among embassies and industries, especially the Japanese market, including automotive and oil-gas sectors. Partnering with relocation agents has enabled HHR to achieve a high occupancy rate of 80%, ensuring that investment properties managed by HHR will attract tenants and generate consistent returns, appealing to value investors.

Investing in investment properties also allows investors to have assistance managing various aspects without incurring additional costs for room decoration, marketing to find tenants, cleaning services, and voting in condominium meetings, with investors only needing to receive dividends quarterly.

Hampton Hotel and Residence Co., Ltd. (HHR) operates as a rental and service management operator equivalent to hotel services, dividing its services into two parts: 1. Asset Management, helping manage tenants or guests to generate income or returns according to the owner's goals, and 2. Collaborating on decoration planning, sourcing services and amenities for tenants or guests to create an excellent experience.

Primo Service Solutions Public Company Limited (PRI) is a leading full-service real estate provider with over 13 years of experience, currently operating under three main business groups:

1. Upstream Business – Pre-Living Services: Consulting and construction project management, architectural design, structural engineering, and construction supervision.

2. Midstream Business – Living Services: Management of condominium juristic persons, housing estates, shopping malls, buildings, and offices, luxury condominium management, residential property and serviced apartment management, comprehensive real estate buying-selling-leasing services, investment partner sourcing, marketing consulting for real estate businesses, personal assistant services for foreigners, and technology development in services and living.

3. Downstream Business – Post-Sale Living Services: Interior design and decoration services, comprehensive contracting services, housekeeping and maintenance services, building management, and distribution of lifestyle home and living products, as well as life and non-life insurance agency services.