Plus Property Advances 'Luxury Management' Services, Expanding Portfolio into Branded Residences to Meet High Net Worth Demand from Thai and Foreign Clients

Plus Property, a subsidiary of Sansiri, is moving forward with its 'Luxury Management' services to cater to both Thai and foreign clients, covering luxury and ultra-luxury projects. The aim is to enhance asset value alongside improving living quality under the concept of 'Local Touch with Global Standard,' while expanding its portfolio into Branded Residences to align with the continuously growing market demand.Ms. Narumol Apornthanakul, Deputy Managing Director of Building Management at Plus Property Co., Ltd., revealed that the high purchasing power customer segment remains a key driver of the Thai real estate market. At the same time, foreign clients and investors are increasingly looking for second homes and long-term living options in Thailand. Additionally, there is new demand from the Middle Eastern market entering the ultra-luxury segment, where clients prioritize project quality, location, and investment value, alongside long-term living experiences.This year, Plus is focused on enhancing its Luxury Management services through '4 Core Strategies of Luxury Management' to comprehensively address the living needs of all residents, both Thai and foreign.

1. Expanding into Branded Residences by leveraging over 30 years of experience in managing premium projects, alongside developing personnel through the 'Plus Eduplex' institute, which offers specialized courses in Branded Residences designed in collaboration with leading hospitality institutions both domestically and internationally to ensure services meet global standards and align with customer expectations worldwide.

2. Designing Services to Suit the Diversity of Residents Services are designed to align with the diversity of residents, both Thai and foreign, considering the context of each project rather than applying a one-size-fits-all model. A balance is created between 'privacy' and 'community engagement' through appropriate management and activity design tailored to each project, ensuring a harmonious living experience for everyone.

3. Safe Living with Smart Tech from LIV-24 Utilizing intelligent technology that can detect abnormalities in real-time, such as intruders or dangerous animals, with immediate alerts. Additionally, there is a system for monitoring and maintaining essential utilities like electricity, water, and elevators to ensure they are always operational, reducing risks from malfunctions and providing a more secure and continuous living experience.

4. Strengthening 'Plus Concierge' for Comprehensive Living Assistance Whether it’s housekeeping, gardening, pool maintenance, or high-value asset care, including furniture disinfection, quality partners are selected for immediate service availability. Residents can book services through an app or website, eliminating the need to search for service providers themselves. Additionally, there are annual home care packages that help plan necessary checks or maintenance for the home at various times, reducing the burden of home management and ensuring everything is taken care of continuously, even when the owner is away. Furthermore, plans are in place to develop 'MR. & MS. Happening,' project assistants who not only manage buildings or paperwork but also understand and know the clients better, providing recommendations for daily services such as restaurants, repair services, or trusted providers, including lifestyle services to enhance residents' convenience.

The Success Behind 'Plus Luxury DNA'

Mr. Santi Srisongkram, Director of the Plus Eduplex Institute at Plus Property Co., Ltd., stated, “Plus is the only Property Management company in Thailand with a personnel development institute under 'Plus Eduplex' and has a Luxury Management Academy aimed at imparting our unique Luxury DNA. Additionally, we are certified by the Confederation of Tourism and Hospitality (CTH) in the UK, allowing us to offer hospitality courses with CTH standards as the first in the Property Management sector, ensuring that our personnel's capabilities meet international standards and effectively support the expansion of services into the Branded Residence market.”