SC adds vibrancy to living spaces by kicking off the campaign “Whenever You Feel” through an Art Collaboration with 15 renowned Thai illustrators, conveying the meaning of the word “home” through artistic expressions that reflect joyful moments of life, under the concept “Joyful Whenever You Return Home”. This aims to enhance brand awareness for the premium single-house brand VENUE across 14 projects and 1 condominium project, Reference Kaset District, with prices starting from 4.69 – 20 million baht. Special privileges are offered to the first 20 buyers, who will receive a Limited Edition gift from the artists' works from today until June 30.

Mr. Nattakit Sirirat, Deputy Managing Director of Marketing and Innovation at SC Asset Corporation Public Company Limited stated that SC prioritizes developing living concepts that meet the lifestyles of modern people, viewing homes not just as residences but as spaces that reflect identity. The campaign “Whenever You Feel” aims to convey the idea and meaning of returning home through creative perspectives from 15 illustrators, interpreting the concept “Joyful Whenever You Return Home” through unique artistic lines that reflect joyful moments of life at home in various forms.

“We believe that the happiness of living arises from small moments in daily life, whether it’s relaxing, spending time with family, or activities that make home a place of comfort. Incorporating art into this communication is another way to convey the concept of living at home in a more accessible manner,” said Mr. Nattakit.

The uniqueness of the “Whenever You Feel” campaign lies in the Art Collaboration featuring 15 distinguished illustrators, such as Munin, a cartoonist with over 15 years of experience in storytelling about human relationships; Faan.peeti, an illustrator known for her picture book style who has collaborated with famous authors; and Ole, an artist creating works from geometric shapes and vibrant colors, among others. Each artist interprets the concepts of “home” and “the happiness of living at home” through their unique styles, reflecting that home is a space filled with diverse stories and memories.

These artworks are linked to quality homes in 14 projects under the VENUE brand, with prices starting from 5.19 – 20 million baht. Each project reflects the distinct personalities of its residents, such as VENUE i-D, which embodies the lifestyle of modern individuals seeking freedom with their loved ones, while VENUE PORTRAIT reflects the calmness of residents with diverse life experiences. VENUE FORM showcases the identity of those with a stylish, chic, and unique flair.

For the condominium project, Reference Kaset District enhances the design functions to evoke a feeling of being at home through the VertiSpace room type with a ceiling height of 4.8 meters, enriching both space and lifestyle emotions. Located near Kasetsart University, prices start at 4.69 million baht, offering a joyful experience with the “SOLO EXHIBITION” under the theme “Let Your Flaw Bloom” by TUM ULIT, an artist who tells stories without words but can deeply communicate feelings across various cultures, reflecting the perspective of imperfect growth through two characters that enhance the meaning of the living space. The exhibition runs from today until May 31.

All artworks will be used as part of creating experiences and brand awareness in various forms to communicate with those who value quality of life and seek living spaces that harmoniously blend design and function, especially for those starting families and looking for homes that meet today’s and future needs.

“Collaborating with artists this time is another intention of SC to integrate creativity with project development, ensuring that returning home every day is filled with happiness and meaning. The company plans to continue these activities,” concluded Mr. Nattakit.

As part of this campaign, SC also expands the living experience through the “SCbition” event, showcasing works from 14 artists in 4 cafes, allowing interested individuals to engage with the artworks more closely. The event will take place from March 25 to April 6, 2023, at Dawn to Dusk, a red-brick style cafe in Soi Bangkokkritha20 and TYBS Coffee Bar, a minimalist style cafe in the Bang Yai area, from April 7 to April 19, 2023, at Horme cafe Nonthaburi, an earth-tone cafe in Soi Saimai, and San Rafael, a chic cafe in Bangkae.

For the first 20 home buyers, special Limited Edition privileges will be provided, including: 1. A set of special postcards from all 15 artists, 2. Two special pillows with the same Limited Edition design created by the artists in the project, and 3. One printed shawl. Experience “Joyful Whenever You Return Home” from today until June 30, 2023. For more details, visit https://online.scasset.com/wheneveryoufeel.

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