Britania advances its BRITANIA Care Service strategy by partnering with three leading pet business brands: Pando, Pet dé Bath, and Pets' Ville. This collaboration aims to enhance exclusive privileges that cater to the modern Pet Friendly Living lifestyle, treating pets as family members.

The trend of “Pet Humanization” reflects the changing lifestyle of the new generation, where pets are considered family members. This shift is supported by the rise in single-person households, smaller family sizes, and an expanding elderly population, leading to pets playing a more significant role in daily life. The love and dedication given to beloved pets, who are vital family members, have transformed consumer behavior, prompting them to choose the best for their pets, including premium quality food and health care that enhances their pets' quality of life. Therefore, choosing a residence with a suitable living environment and amenities for pets is crucial, as a “home” is truly a space of happiness for both people and pets.

Residential developers are beginning to incorporate the concept of Pet Friendly Living as a selling point by designing spaces that accommodate pet ownership, such as creating pet-friendly gardens, dog walking areas, pet grooming services, and recreational activities to foster a community of residents with shared interests, creating a quality society connected by love for pets.

The heart of modern homes enhances the “Quality of Life” for both owners and pets.
Mr. Krit Techasammas, CEO of Britania Public Company Limited, a leader in housing development, stated that when "home" and "pet happiness" become one, Britania reaffirms its commitment to enhancing the quality of life and happiness of its residents in every dimension under the concept of Crafted for Better Living, focusing on better living. This ensures that Britania homes serve as a foundation for a better life every day through the ongoing implementation of the BRITANIA Care Service strategy, which not only creates a "home" but also fosters "quality of life" in the long term. The service is designed to elevate the quality of life for residents, ensuring that every day at home is the best day for everyone, including the four-legged family members.

A new dimension of Pet-friendly Lifestyle creates "happiness".
By collaborating with three leading pet business partners, Britania focuses on developing services that cover every aspect of exclusive offerings for residents. With the cooperation of executives from three renowned brands, special services are being created. Mr. Wittya Topothiyosakul, CEO of Rabbit Bytes Co., Ltd., stated that “Pando is a Thai pet equipment brand focused on applying Smart Home technology for better quality of life for pets and their owners, featuring gadgets designed to make pet care easier and more convenient. Every piece of Pando equipment undergoes rigorous testing at every stage to ensure that pets can use them safely, providing peace of mind to pet owners at all times, even when their pets are alone. Our technology serves as a bridge connecting love and care continuously.”

On the other hand, Mr. Panuwat Treeviranuwat, CEO of B.A.N.K. Enterprise Co., Ltd., added that “Pet dé Bath offers mobile pet grooming and spa services at home to meet the needs of modern pet owners who prioritize convenience and privacy, ensuring the use of 100% organic cleaning products free from harmful chemicals, safe for pets' skin and fur. Additionally, Pet dé Bath builds confidence with professional care standards, ensuring that every pet receives close attention from internationally certified experts from the International Groomers Association (IGA), allowing customers to trust that their pets are cared for according to international standards.”

Mr. Thananchai Junsangchan, founder of Retro Park Co., Ltd., which provides a comprehensive community service for dog lovers, concluded by emphasizing the importance of creating a space of happiness: “The heart of Pets' Ville is to creatively design spaces that align with the natural behaviors of pets, allowing owners and dogs to engage in activities together happily, based on safety and hygiene. This collaboration completes the pet ownership experience perfectly, creating smiles and long-term good relationships between pets and their owners.”

“In addition to pet services, BRITANIA Care Service also encompasses other services for the utmost convenience of residents, such as house cleaning, garden maintenance, laundry, car care, and health and wellness services, elevating living to be more than just a home, creating a complete and perfect service experience.

“Britania believes that having strong partners will help create a perfect living experience and reinforce its commitment to creating a space of happiness that truly meets the lifestyle needs of the modern era,” Mr. Krit stated.